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Exploring the Evolving Digital Market and Development Strategies

The digital market is experiencing remarkable growth, characterized by the fragmentation of media consumption. Users are increasingly drawn to content tailored to their interests and accessed via their preferred platforms. The Financial Times (FT) plays a pivotal role in this landscape by diversifying content offerings and introducing a new subscription model. From innovative solutions to enhanced interactivity, discover how the FT is navigating these challenges and delivering value to its audience. For more insights, reach out to Alastair Mackie, Digital Solutions Manager at the FT.

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Exploring the Evolving Digital Market and Development Strategies

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Presentation Transcript

  1. FT Digital Market and Development Overview

  2. Agenda • The market is still growing • Media consumption is still fragmenting • How is the FT meeting the challenge? • Delivering your message

  3. It’s still growing! Source: PWC/IAB

  4. How is it being spent? Source: PWC/IAB

  5. Media consumption is exploding and fragmenting… Users are consuming the content that interests them most using the platform they find most convenient.

  6. What are we doing? As a trusted media brand, the FT has an increasingly important role to play • Greater variety of content • New subscription model • Innovative client solutions

  7. How would you like your FT? Interactivity

  8. How would you like your FT? Video and Audio

  9. How would you like your FT? FT Alphaville

  10. How would you like your FT? US Elections 2008 Case Study

  11. New subscription model

  12. A word about search… A new car? Brand Where can I buy a Mercedes CL65 AMG? Search

  13. Innovative client solutions…online

  14. Innovative client solutions…online

  15. …and integrated

  16. But don’t take our word for it.

  17. For more information contact: Alastair Mackie, Digital Solutions Manager +44 (0) 20 7775 6963 Alastair.Mackie@FT.com

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