Introduction to E-Commerce E-Commerce How the Internet has changed the way we do business.
E-Commerce Internet Technology Provides the Vehicle for E-Commerce Electronic Commerce is the buying, selling, and trading of goods on the Internet.
E-Commerce Benefits of E-Commerce
E-Commerce Elimination of Boundaries - Buying a fence for my dog Expanded Markets
E-Commerce Disintermediation – going directly to the customer (no middleman) NikeMusic More music Cost Cutting
E-Commerce Lower marketing costs Cost Cutting
Introduction to E-Commerce http://www.theintelstore.com
E-Commerce Streamlined order processing Fewer errors in order entry Better, cheaper Customer Service More Cost Cutting
E-Commerce Shop-at-home convenience Detailed product information Customer controls transaction Simplified ordering Open 24/7/365 Improved Customer Service
Introduction to E-Commerce Additional sales channel Affiliate Income Lower marketing costs Higher Profits
Introduction to E-Commerce Security & privacy Scams & Fraud (Phishing & spoofing) Down time & poor service Awkward design & functionality Lack of retail experience E-Commerce Challenges
Categories of Electronic Commerce • Five general e-commerce categories • Business-to-consumer (K-Mart) • Business-to-business (GraingerBD&A) • Business processes (Monster) • Consumer-to-consumer (ebay) • Business-to-government (Cal-buy) • Supply management or procurement • Departments devoted to negotiating purchase transactions with suppliers (Intel)
Viruses • Trojan Horses • Spyware • Search Engine Optimization • Yahoo! Stores E-Commerce: The Second Wave, Fifth Annual Edition