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Best WS: How the brand strategy can increase attractiveness of PT? PowerPoint Presentation
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Best WS: How the brand strategy can increase attractiveness of PT?

Best WS: How the brand strategy can increase attractiveness of PT?

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Best WS: How the brand strategy can increase attractiveness of PT?

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  1. Best WS: How thebrandstrategycanincreaseattractiveness of PT? Mari Flink

  2. How thebrandstrategycanincreaseattractiveness of PT? In this workshop we suggest that each of the participating PTA’s presents some aspects of their marketing strategy focusing on these themes: • How does the brand of PT add value for customers? • How do we raise the profile of PT to increase market shares? • How should we do employer branding – making PT an attractive employer & improving public perception through our employees in social media? • Image of PT company in tendering processes/competition? • Sustainability/health image as sales argument for PT?

  3. How thebrandstrategycanincreaseattractiveness of PT? • 17th of November 2016, 10:00 – 15:00 • Target group: People working with public transport marketing, communication and customer experience • Host: HSL • Contact person: Jarno Ekström, jarno.ekstrom@hsl.fi, phone:+ 358 40 140 8146

  4. Program