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THE JOURNEY TO LEADERSHIP

THE JOURNEY TO LEADERSHIP Dealer Opportunities with Mahindra USA THE MAHINDRA STORY 1945 Mahindra is formed to assemble Willy’s jeeps. 1963 Mahindra forms a joint venture with International Harvester to manufacture tractors and develops the B275. THE MAHINDRA STORY

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THE JOURNEY TO LEADERSHIP

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  1. THE JOURNEY TO LEADERSHIP Dealer Opportunities with Mahindra USA

  2. THE MAHINDRA STORY • 1945 Mahindra is formed to assemble Willy’s jeeps. • 1963 Mahindra forms a joint venture with International Harvester to manufacture tractors and develops the B275.

  3. THE MAHINDRA STORY • 1983 Mahindra becomes the market share leader in India, world’s largest tractor market. • 1996 Mahindra forms a joint venture with Ford Motor Co. to manufacture European passenger vehicles. • 2003 Mahindra becomes the first tractor company outside of Japan to win the Deming Application Prize for outstanding performance in total quality management practices • 2004 Mahindra forms joint venture with Renault to manufacture cars for the Indian market

  4. THE MAHINDRA STORY • TODAY Mahindra & Mahindra and Mahindra USA are part of the Mahindra group, a multi-billion dollar, multi-national corporation involved in such operations as auto and tractor manufacturing to telecommunications.

  5. THE MAHINDRA STORY • TODAY Mahindra is the 8th largest corporation in India. • TODAY Mahindra ranks among the largest tractor companies in the world with over a million tractors sold.

  6. THE MAHINDRA STORY • TODAY Since 1983, Mahindra has been the number one selling tractor in India, the largest tractor market in the world.

  7. THE MAHINDRA STORY • Mahindra & Mahindra has highly efficient, modern manufacturing plants that are ISO 9001 and QS-9000 certified, with an annual production capacity of 110,000 tractors. • Mahindra was the first tractor company in the world to receive the Application Prize for Total Quality Management in all business operations – the “Nobel Prize of Manufacturing” • Mahindra exports tractors to 10 countries including the USA, Turkey, & South Africa.

  8. MAHINDRA USA, TOMBALL, TEXASGROWING TO MEET YOUR NEEDS Today 1999 Tripled Production Bays and Loading Facilities

  9. MAHINDRA USA • Facilities Expansion • New parts warehouse tripled space • Multimillion dollar parts inventory • Available delivery of parts in 24 hours • Second assembly and distribution center • Located in Calhoun, GA • Third distribution facility • Located in Red Bluff, CA

  10. TRACTORS • Product Quality • Committed to delivering “ready-to-sell” tractors • Continually improving product quality • MUSA final assembly of all tractor shipped set up • Pre-delivery Inspection (PDI) • Dynamometer testing • Road testing further ensuring product quality

  11. 2-WD & 4-WD TRACTORS TO MEET YOUR CUSTOMERS’ REQUIREMENTS • Will offer a full line of 20-75 HP tractors. • Including: • Front End Loaders • Backhoes • HST • Mid-Mount Mowers • Cabs

  12. MAHINDRA SUPPORT TO THEIR DEALERS • Special new dealer programs • Interest-free floor planning • Tractors shipped assembled and inspected for immediate sales • Low rate, non-recourse retail financing • Unlimited 50/50 co-op advertising • Specialized marketing assistance in key markets

  13. MAHINDRA SUPPORT TO THEIR DEALERS • Parts delivery in 24 hours • Toll-free parts ordering via telephone or fax • No surcharge on emergency and breakdown orders • Toll-free phone number for technical support

  14. MAHINDRA SUPPORT TO THEIR DEALERS • No charges for literature or other sales materials

  15. SUCCESS WITH MAHINDRA Cultivate your Dreams

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