1 / 10

Communications & Public Relations

Communications & Public Relations. Nancy Clark, Chairman. Your Club’s Brand Awareness. Refer to the GFWC Stylebook – the primary reference for maintaining the GFWC brand Make GFWC part of your club’s name Use the correct GFWC emblems:. Or this. Not this. This. GFWC Clubwoman Magazine.

overton
Télécharger la présentation

Communications & Public Relations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communications & Public Relations Nancy Clark, Chairman

  2. Your Club’s Brand Awareness • Refer to the GFWC Stylebook – the primary reference for maintaining the GFWC brand • Make GFWC part of your club’s name • Use the correct GFWC emblems: Or this Not this This

  3. GFWC Clubwoman Magazine • Articles • Share articles from Clubwoman • Submit articles to Clubwoman by completing the online “Submit Your Club News” form at www.GFWC.org • Submit articles by email to PR@GFWC.org • Photographs • A good photograph tells a great story • Photographs attract people to read an article

  4. GFWC “News & Notes” • Sign up for GFWC Mailing List • Submit your news to “News & Notes • Example: GFWC’s News & Notes August 1, 2011

  5. Media Relations & Press Releases • Develop a relationship with local media sources. • Newspapers • Radio • Television including local cable stations • Develop a standard press release template for your club • Use the GFWC template as a guideline • Always include: • FOR IMMEDIATE RELEASE • GFWC emblem • Contact information

  6. Using All Communication Sources • Newsletters • Website • Calendar Listings • Photo Releases • Letters to the Editor • Public Service Announcements • Briefing Kit

  7. Social Media • Facebook “is the social media site that resonates best with GFWC members.” • Twitter, Flickr, MySpace, and YouTube

  8. Community Awareness • Celebrate Federation Day on April 24 and Volunteers in Action Week • Host special community events • Sponsorships • Adopt a Highway • Sponsor a local sports team • Participate in Community Events like parades, tree lightings, etc. • Represent the Federation on the boards of local organizations

  9. Be Sure to Visit www.GFWC.org

More Related