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Communications & Public Relations

Discover effective strategies to boost your club's brand awareness with the GFWC Stylebook as your guide. Use correct GFWC emblems, share engaging articles, and submit news for publication in the GFWC Clubwoman Magazine. Build strong relationships with local media and develop a press release template to keep your community informed. Utilize social media platforms like Facebook to connect with members and celebrate events like Federation Day. Get involved in community initiatives and make your club a recognizable and respected presence in the community with GFWC.

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Communications & Public Relations

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  1. Communications & Public Relations Nancy Clark, Chairman

  2. Your Club’s Brand Awareness • Refer to the GFWC Stylebook – the primary reference for maintaining the GFWC brand • Make GFWC part of your club’s name • Use the correct GFWC emblems: Or this Not this This

  3. GFWC Clubwoman Magazine • Articles • Share articles from Clubwoman • Submit articles to Clubwoman by completing the online “Submit Your Club News” form at www.GFWC.org • Submit articles by email to PR@GFWC.org • Photographs • A good photograph tells a great story • Photographs attract people to read an article

  4. GFWC “News & Notes” • Sign up for GFWC Mailing List • Submit your news to “News & Notes • Example: GFWC’s News & Notes August 1, 2011

  5. Media Relations & Press Releases • Develop a relationship with local media sources. • Newspapers • Radio • Television including local cable stations • Develop a standard press release template for your club • Use the GFWC template as a guideline • Always include: • FOR IMMEDIATE RELEASE • GFWC emblem • Contact information

  6. Using All Communication Sources • Newsletters • Website • Calendar Listings • Photo Releases • Letters to the Editor • Public Service Announcements • Briefing Kit

  7. Social Media • Facebook “is the social media site that resonates best with GFWC members.” • Twitter, Flickr, MySpace, and YouTube

  8. Community Awareness • Celebrate Federation Day on April 24 and Volunteers in Action Week • Host special community events • Sponsorships • Adopt a Highway • Sponsor a local sports team • Participate in Community Events like parades, tree lightings, etc. • Represent the Federation on the boards of local organizations

  9. Be Sure to Visit www.GFWC.org

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