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Providing Innovative Services to our Clients Using NDS

Providing Innovative Services to our Clients Using NDS. State Network Leadership Institute October 14, 2013. Agenda. Need for new online search Developing the new search Results of the new search Questions. Agenda. Referrals in Colorado. Evaluation of Previous Child Care Search.

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Providing Innovative Services to our Clients Using NDS

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  1. Providing Innovative Services to our ClientsUsing NDS State Network Leadership Institute October 14, 2013

  2. Agenda • Need for new online search • Developing the new search • Results of the new search • Questions Agenda

  3. Referrals in Colorado Evaluation of Previous Child Care Search

  4. Qualistar Website Visits Evaluation of Previous Child Care Search

  5. Competitive Marketplace 2,007,428 unique visits in Sept 2012 Domain authority of 75/100 16,539 domains linking to the site 65,739,148 unique visits in Sept 2012 Domain authority of 92/100 454,189 domains linking to the site 19,252,812 unique visits in Sept 2012 Domain authority of 94/100 565,528 domains linking to the site Evaluation of Previous Child Care Search 6,536 unique visits in Sept 2012 Domain authority of 51/100 1,112 domains linking to the site 12,176 unique visits in Sept 2012 Domain authority of 44/100 5,994 domains linking to the site

  6. Previous IMM Search Evaluation of Previous Child Care Search

  7. SearchAbandonmentRatio Evaluation of Previous Child Care Search

  8. Evaluation of Previous Child Care Search Child Care Referral Conversion In FY 2012 88%

  9. Impact of Low Conversion Rate For Qualistar and its CCR&R partners, that was a loss of thousands of potential clients Evaluation of Previous Child Care Search

  10. Client Feedback SUMMARY: User feedback confirmed our suspicions that the search process was cumbersome and confusing, did not flow with the rest of our website, had too many steps, and users didn’t want to have to log in. The site's a little cumbersome with lots of steps. Could be smoother. Evaluation of Previous Child Care Search • The search is confusing and unhelpful.

  11. New Search Development Plan • Define our goals • Talk with Child Care Aware® about repurposing our NACCRRAware data • Find funding support Developing the New Search

  12. Increase use of Qualistar’s free referrals and consumer education Goals for the New Search

  13. Make Qualistar relevant in today’s child care search marketplace Goals for the New Search

  14. Improve the user experience Goals for the New Search

  15. Build the ability to continually test & refine the search Goals for the New Search

  16. Enhance Reporting Capabilities • Top zip code searches • Top centers searched • Entry points • City searched • County searched • Date and time of search • Which centers appeared in the results and what ranking • Search refinements used: rating, ages served, or type of care. Goals for the New Search

  17. The “Data Dump” • We worked closely with Child Care Aware® of America to: • Learn about the possible solutions • Determine the best fit for our needs • Set up and refine the dump process Data Dump

  18. New Qualistar Colorado Child Care Search New Search http://www.qualistar.org/_child_care_search_admin/

  19. New Qualistar Colorado Child Care Search • We’re Mobile! • Phone • Tablet • iPad New Search

  20. New Qualistar Colorado Child Care Search Results 2012 vs. 2013 New Search 6,536 unique visits in Sept 2012 Domain authority of 51/100 1,112 domains linking to the site 11,524 unique visits in Sept 2013 Domain authority of 60/100 6,656 domains linking to the site

  21. New Qualistar Colorado Child Care Search Results First 9 months of 2012 compared to first 9 months of 2013 We have had more than 2.5 times as many online clients and searches. New Search

  22. Questions? Questions Stacy Buchanan – 303.339.6839 – sbuchanan@qualistar.org

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