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Understanding Market Influence and Effective Research Strategies

This guide explores the concepts of market influence and the importance of conducting thorough market research. It delves into how businesses can affect customer perceptions and behavior, outlining methods to disclose and communicate vital information effectively. Readers will learn about the value of aggregating sales data, the significance of pricing strategies, and after-sales services in improving customer relations. The document emphasizes continual development, reliability of features, and the benefits of understanding supply and distribution channels in retail and wholesale contexts.

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Understanding Market Influence and Effective Research Strategies

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  1. Marketing Unit 21

  2. influence sth=affect sth. simply explain sth. AS sth. produce (v., n.)= manufacture customer find out – detect carry out- convey- conduct market research (Uncount.) supply – provide require- request-demand offer (v., n.) distributing channel present (v.) collection – aggregate reliability feature-characteristic benefit cycle decline continually-incessantly develop ability to do sth. Vocabulary 1

  3. take account of sth. – take into consideration the volume of sales charge prices competitor reduce- lower significantly- substantially get sth. to swh. –deliver sth. to swh. delivery arrangement- agreement retail wholesale various=different involve sth.=engage sth. price-list after-sales service= usluga odrzavanja staff trade exhibition trade fair possess-own proposition unlike-different make sth. easy-facilitate Vocabulary 2

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