Strategic Stakeholder Management in Corporate Governance
Understand social responsibility, stakeholder relationships, and corporate governance in achieving business success. Learn about stakeholders, governance models, and legal issues impacting businesses today.
Strategic Stakeholder Management in Corporate Governance
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Presentation Transcript
Social Responsibility and Business 4TH EDITION FERRELL • THORNE • FERRELL CHAPTER 1 Social Responsibility Framework
Social Responsibility Defined • Social responsibility • The adoption by a business of a strategic focus for fulfilling the economic, legal, ethical and philanthropic responsibilities expected of it by its stakeholders • Businesses should look beyond their self-interests and recognize that they belong to a larger group that expects responsible participation.
What do you believe organizations should be responsible for accomplishing?
Social Responsibility Defined (cont.) • Applies to all types of businesses • Small businesses • Large businesses • Sole proprietorships • Multinational corporations
Social Responsibility Defined (cont.) • Fulfills societal expectations • Provides a return on investment for owners • Obeys the law and regulatory agencies • Acts in a just, fair, and correct manner • Promotes human welfare and good will
Social Responsibility Defined (cont.) • Economic • Maintain profitability • Legal • Abide by legal and regulatory influence • Ethical • Ensure just and fair behavior in the workplace • Philanthropic • Promote human welfare and goodwill
Social Responsibility and Business 4TH EDITION FERRELL • THORNE • FERRELL CHAPTER 2 Strategic Management of Stakeholder Relationships
Stakeholders • Those constituents who have a stake in, or claim on, some aspect of a company’s products, operations, markets, industry, and outcomes • Companies that operate with a stakeholder orientation recognize that business and society are interpenetrating systems, in that each affects and is affected by the other.
Primary Stakeholders • Groups fundamental to a company’s operation and survival • Customers • Employees • Shareholders • Investors • Suppliers • Government • Community • Balancing the needs and perspectives of primary stakeholders is a strategic imperative.
Secondary Stakeholders • Groups that may influence and/or be affected by the company, but are not engaged in economic exchanges with the firm: • Media • Special interest groups • General public • These groups are not fundamental to an organization’s daily survival. • They can place significant pressure on a business and therefore, cannot be ignored.
Development ofStakeholder Relationships • Relationships are founded on principles of: • Trust • Commitment • Communication • They are also associated with a degree of: • Time • Interaction • Shared expectations • Companies are searching for ways to develop long-term and collaborative relationships with their customers and business partners.
Social Capital • An asset, which resides in relationships, that is characterized by mutual goals and trust • Facilitates smooth internal and external transactions and processes
Social Responsibility and Business 4TH EDITION FERRELL • THORNE • FERRELL CHAPTER 3 Corporate Governance
Corporate Governance • Corporate governance is the formal systemof oversight, accountability, and control for organizational decisions and resources. • Major issues: • Shareholder rights • Executive compensation • Organizational ethics programs • Board composition and structure • Auditing, control and risk management • CEO selection and executive succession plans
Models of Corporate Governance • Shareholder model • Maximizes wealth for investors and owners • Develops and improves the formal system of performance accountability between management and the firm’s shareholders • Makes decisions based on what is ultimately best for investors • Focuses on aligning investor and management interests
Models of Corporate Governance (cont.) • Stakeholder model • Considers the interests of employees,suppliers, government agencies, communities, and other groups with which the firm interacts • Assumes a collaborative and relationalapproach to business • Focuses on continuous improvement, accountability, and engagement with internal and external constituents
Issues in Corporate Governance Systems • Boards of directors • Independence • Quality and experience • Performance • Shareholders and investors • Shareholder activism • Social investing • Investor confidence
Issues in Corporate Governance Systems (cont.) • Internal control and risk management • Internal and external audits • Control systems • Risk management • Financial misconduct • Executive compensation
Social Responsibility and Business 4TH EDITION FERRELL • THORNE • FERRELL CHAPTER 4 Legal, Regulatory, and Political Issues
Government’s Influence on Business • Laws are enforced through the judicial system. • Settles disputes and punishes criminals • Corporations have the same legal status asa person. • Can sue • Can be sued • Can be held liable for debt
The Rationale for Regulation • Preventing trusts and monopolies from using their market dominance to negatively manipulate output, pricing, and quality • Eliminating unfair competition and anti-competitive practices • Supporting environmental initiatives, equality in the workplace, and product safety • Protecting consumers and business in e-commerce activities
Global Regulation • Import barriers • Tariffs and quotas • Minimum price levels • Port-of-entry taxes • Product quality, safety, distribution, sales, and advertising regulation • North American Free Trade Agreement (NAFTA) • Eliminates virtually all tariffs on goods produced and traded between the U.S., Canada, and Mexico • European Union (EU) • Promotes free trade between member nations
Benefits of Regulation • Greater equality in the workplace • Safer workplaces • Resources for disadvantaged societal members • Safer products • More information about products • Greater product variety • Cleaner air and water • Preservation of wildlife
Deregulation • Removal of all regulatory authority • Belief that less government intervention allows business markets to work more effectively • Many industries have been deregulated. • Trucking • Airlines • Telecommunications • Electric utilities • Critics of deregulation cite higherprices and poorer service/quality.
Corporate Approachesto Influencing Government • Lobbying • Process of persuading public and/or government officials to favor a particular position in decision making • Takes place directly or through trade organizations • Political Action Committees • Organizations that solicit donations from individuals and then contribute to candidates running for political office • Campaign Contributions • Corporate donations
Seven Steps to Effective Compliance and Ethics Program • Establish a code of ethics. • Appoint a high-level compliance manager, usually an ethics officer. • Take care in delegation of authority. • Institute a training program andcommunication system. • Monitor and audit for misconduct. • Enforce and discipline. • Revise program as needed.
Social Responsibility and Business 4TH EDITION FERRELL • THORNE • FERRELL CHAPTER 5 Business Ethics and Ethical Decision Making
Ethical Issues in Business • An ethical issue is a problem, situation, or opportunity requiring an individual, group, or organization to choose among several actions that must be evaluated as right or wrong, ethical or unethical. • Ethical issues: • Honesty and fairness • Conflict of interest • Fraud • Discrimination • Information technology
Moral Philosophies • Consequentialism • A decision is right or acceptable if it helps achievethe desired results • Egoism • Maximizing one’s own self-interest • Utilitarianism • Greatest good for the greatest number of people • Ethical formalism • Focuses on the rights of the individual • Justice theory • Evaluations of fairness
Kohlberg’s Model • People progress through the previous six stages. • Cognitive moral development should be viewed as a continuum. • People’s moral beliefs and behavior change as they gain education and experience. • There are universal values by whichpeople in the highest level of moraldevelopment abide.
Social Needs that Motivate Ethical/Unethical Behavior • Need for achievement • Preference for goals that are well defined and moderately challenging • Need for affiliation • Inclination to work with others in the organization rather than alone • Need for power • Desire to influence and control others
Creating an Ethical Climate • Top managers, employees, and stakeholders must support the philosophy that all organizations have responsibilities that extend beyond legal and economic obligations. • Members of the organization must be willing to share their values about workplace ethics.
Creating an Ethical Climate (cont.) • Ethical concerns should be incorporated into strategic planning. • Management must develop a mechanism for assessing its progress in making ethical decisions that contribute to social responsibility.