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Lesson objective

Be able to undertake a range of analysis techniques Understand the global factors that impact on strategy Undertake a range of planning techniques. Lesson objective. What opportunities exist in the business environment? What is their profit making potential?

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Lesson objective

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  1. Be able to undertake a range of analysis techniques Understand the global factors that impact on strategy Undertake a range of planning techniques Lesson objective

  2. What opportunities exist in the business environment? What is their profit making potential? What is the organisation’s ability to exploit? What threats might arise? How will competitors be affected? How will the company be affected? Corporate appraisal - SWOT analysis

  3. Referring to the Hall Faull Downes Ltd case study and using your knowledge of SWOT give your appraisal of the company’s future and suggest what it is probably doing wrong. 25 mins SWOT Activity

  4. Gap analysis

  5. To give organisations COMPETITIVE ADVANTAGE through 3 strategies: Cost leadership – being the lowest cost producer Differentiation – perceived uniqueness Focus – restriction of activities to niche or segmentation Porter’s Generic competitive strategies

  6. Cost Leadership Tesco Dell Computers Easyjet Nissan Differentiation McDonalds Mercedes Apple Intel Starbucks Nike Focus – the focus of your strategy choice (niche) Ferrari Apple computing (differentiation focus) Wal Mart Ikea (cost leadership focus) Examples of generic strategy organisations

  7. A PLANNING technique that builds various plausible views of possible futures of a business It is NOT forecasting the future Scenario planning

  8. Directional strategy – given the future scenarios what’s our best course of action? Contingency Planning – what risks and opportunities are we not considering at present? Learning & team building – what should be our company’s shared vision? Used in 3 main contexts

  9. A growth vector matrix with two dimensions - Products Markets And four Growth Strategies – Market Penetration Market Development Product Development Diversification Product market strategy – ansoffdirection of growth

  10. What is Planning? Planning is the process of deciding what should be done, how and when it should be done and who should do it The Planning Framework

  11. The planning gap

  12. The planning hierarchy

  13. The planning cycle

  14. Strategic planning – glossary Johnson & Scholes (2002)

  15. Strategic analysis Thorough assessment of the organisation Strategic choice Strategic options that exist are considered Strategic implementation Selected stagey is developed and put into action Strategic planning process

  16. Strategic planning process

  17. Strategic analysis

  18. Strategic choice

  19. Strategic implementation

  20. BCG Growth Share Matrix – Boston Cow SPACE – Strategic Position and Action Evaluation Directional Policy Matrices PIMS – Profit Impact of Market Share Planning techniques

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