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Shaving reinvented by Hazel

Shaving reinvented by Hazel. Bart Claassen Loran Seuters Robert van der Wielen. Current situation. SWOT ANALYSIS. Sub headline. Strengths Strong brand name Globally operating. Weaknesses Poor quality Too big product range Weak supply-chain management & systems. S. W.

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Shaving reinvented by Hazel

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  1. Shaving reinvented by Hazel Bart Claassen Loran Seuters Robert van der Wielen

  2. Current situation

  3. SWOT ANALYSIS Sub headline • Strengths • Strong brand name • Globally operating • Weaknesses • Poor quality • Too big product range • Weak supply-chain management & systems S W Opportunities - Low market share men’s grooming - Low amount direct sales . • Threats • Outdated brand image • Unattractive catalogue T O

  4. New logo

  5. New product • All-in-one shaving cream • Dehairing and moisturizing cream • Depilatory, so no razors needed

  6. Advertisement

  7. New Mission Statement • The purpose:Hazel wants to bring more confidence into the world, and make it easier and faster to reach the beauty people want. • The business:Offering high-quality products that are easy and fast in use • The values:Hazel believes that more confidence leads to better performance. In this way, we hope to contribute to people’s lives

  8. END

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