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Reinventing Shaving: Hazel's Strategy for a Confident Future

Hazel is transforming the shaving experience with high-quality, innovative products that streamline grooming. A recent SWOT analysis reveals strengths like a strong global brand and opportunities in the underdeveloped men's grooming market. However, challenges such as outdated brand image and product range complexity must be addressed. The new mission is to enhance confidence through easy-to-use solutions, including all-in-one shaving and moisturizing creams. Hazel strives to reshape beauty standards, making grooming simpler and faster for everyone.

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Reinventing Shaving: Hazel's Strategy for a Confident Future

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Presentation Transcript

  1. Shaving reinvented by Hazel Bart Claassen Loran Seuters Robert van der Wielen

  2. Current situation

  3. SWOT ANALYSIS Sub headline • Strengths • Strong brand name • Globally operating • Weaknesses • Poor quality • Too big product range • Weak supply-chain management & systems S W Opportunities - Low market share men’s grooming - Low amount direct sales . • Threats • Outdated brand image • Unattractive catalogue T O

  4. New logo

  5. New product • All-in-one shaving cream • Dehairing and moisturizing cream • Depilatory, so no razors needed

  6. Advertisement

  7. New Mission Statement • The purpose:Hazel wants to bring more confidence into the world, and make it easier and faster to reach the beauty people want. • The business:Offering high-quality products that are easy and fast in use • The values:Hazel believes that more confidence leads to better performance. In this way, we hope to contribute to people’s lives

  8. END

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