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Your Practice Website Is it time now?

Your Practice Website Is it time now?. Jonathan Marcus, MD, CCFP Adjunct Lecturer, U of T, DFCM. Overview – practice website. Why ? How ? Concerns. 1. Why…… not?. Barriers Don’t need Too complicated Expense – not worth it Risk. 1. Why ? - problems. Flu-shots Holiday schedule

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Your Practice Website Is it time now?

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  1. Your Practice WebsiteIs it time now? Jonathan Marcus, MD, CCFP Adjunct Lecturer, U of T, DFCM

  2. Overview – practice website • Why ? • How ? • Concerns

  3. 1. Why…… not? Barriers • Don’t need • Too complicated • Expense – not worth it • Risk

  4. 1. Why ? - problems • Flu-shots • Holiday schedule • Office policies • Uninsured services programs (USP)

  5. 2. Why? - Communication

  6. 1. Why ? - benefits • Marketing tool • Information • Correspondence • E-commerce 1 + 2 + 3 + 4 = More efficient practice

  7. 2. How ? - general strategies • Web 1.0 – Billboard

  8. 2. How ? - general strategies cont. • Web 2.0 – Correspondence

  9. 2. How ? – website strategy • Content • Format • organization • look and feel

  10. 2. How ? – content Static • Info (practice/ office/ doctor/ medical/ resources • Policies • FAQs • Forms/ web-handouts • Links

  11. 2. How ? – content Evolving • News (blog) • Micro-blog (twitter)

  12. 2. How ? – content Registering patients • Email • E-newsletter • E-commerce- USP

  13. 2. How ? - format (wireframe)

  14. 2. How ? – setup options • Templated • Customized

  15. 2. How ? - template • Pros and cons • Full template • Semi-template

  16. 2 How ? - customized • Pros and cons • Do on own or in group

  17. 2. How ? – custom set-up • Purpose/ content • Pick technology developer • Domain name

  18. 2. How ? – custom set-up • Format • Build • Test • Webhosting • Go live

  19. 2. How ? – custom set-up • Communicate to patients • Registration • Maintenance • Evaluate/ redesign… (DrJaneDoe.com version 2.0)

  20. 3. Concerns - costs

  21. 3. Concerns – risks • Privacy • Security • Liability • ‘Advertising’… Ontario Medicine Act Disclaimer: the information presented on managing risk is for informational purposes only. Contact CMPA/ provincial college about your specifics

  22. 3. Concerns – prep time • Purpose • Content - components • Gathering • Editing & writing • Visuals

  23. Communicate • What • How • Who • When

  24. Jonathan Marcus MD, CCFPAdjunct lecturer, U of T, DFCM www.DoctorMarcus.ca www.DrJonathanMarcus.com www.twitter.com/DrMarcusTweets jonathan@doctormarcus.ca 416-323-1500

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