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SoundCloud: The Innovative Platform for Sharing and Recording Audio

SoundCloud by Amy Waller is a versatile platform for sharing and recording audio, catering to aspiring musicians, record companies, news media, individuals, and more. Acting much like YouTube for video, it offers a free space to upload audio content. This platform is widely used for remix uses in marketing, with free apps for iPhone and Android, integration with social media platforms like Facebook and Twitter, and the ability to privately share audio and gather feedback from listeners. Artists can create remix competitions and sell tracks, while users can customize their profiles and connect with a community of music enthusiasts. SoundCloud is highly effective for self-promotion and engaging with a global audience.

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SoundCloud: The Innovative Platform for Sharing and Recording Audio

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Presentation Transcript

  1. New Technology:Sound Cloud By Amy Waller

  2. Purpose • To share and record audio • Anyone who wants to upload audio can use for free (much like video is to YouTube) • Aspiring musicians • Record companies promoting new songs • News media sharing stories • Individuals who want to share stories or their opinion • Example of Remix

  3. Uses in Marketing • iPhone and Android Free Apps • Facebook, Twitter, Tumblir • Free to join • Tag, comment, upload tracks for yourself and others

  4. Uses in Marketing • Privately share audio (to key recipients) • Promo tool for Djs and journalists • Collect feedback from your listeners • SoundCloud allows you to create Remix Competitions • Listeners can buy the tracks • Users can create a profile, customize their page, upload and record multiple tracks

  5. Is it effective? • Artists can allow others to download their song for free in exchange for social conversation • (by “sharing”) • Mostly effective for producers and musical professionals • Easy media for self-promotion

  6. The End

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