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ECR Europe Progressive Management Programme Managing Collaborative Change: ECR at Work

ECR Europe Progressive Management Programme. ECR Europe Progressive Management Programme Managing Collaborative Change: ECR at Work. Summary of ECR Europe PMP. Complementary programme to „ECR General Learning“ High level target audience (high-potential middle managers)

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ECR Europe Progressive Management Programme Managing Collaborative Change: ECR at Work

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  1. ECR Europe Progressive Management Programme ECR Europe Progressive Management Programme Managing Collaborative Change: ECR at Work

  2. Summary of ECR Europe PMP • Complementary programme to „ECR General Learning“ • High level target audience (high-potential middle managers) • Distinguished faculty of academics and practitioners • Parity participation of retailers and manufacturers • Class size 20-25 participants • One participant per company per course • 20-Day commitment for one year • Price: € 15.000,- per participant, generating surplus in Year 1 • Governance Structure to be Created from ECR Board & ECR Research Foundation

  3. Positioning: Competitors / Complementors Formal Degree, General Qualification Universities Exec.MBA‘s high ECR Europe PMP Misc. University Seminars ECR General Learning medium Misc. Industry Seminars ECR Conference low Misc. Industry Conferences Price, Time Investment medium low high

  4. Suggested Faculty • Academic Faculty • Europe Core Faculty • Daniel Corsten, University St. Gallen, Switzerland • Georgios Doukidis, Athens University • Ludo van der Heyden, INSEAD, France • Arnd Huchzermeier, WHU Koblenz, Germany • Daniel T. Jones, LERC, Cardiff University • Peter Nolan, Jesus College, Cambridge • Luca Pellegrini, IULM Milano, Italy • Solveig Wikström, Stockholm Economics • USA Faculty • Marshall L. Fisher, Stephen J. Hoch, Karl T. Ulrich, Wharton School, UPenn • Ananth Raman, Janice H. Hammond, Harvard Business School • Ananth V. Iyer, Krannert School, Purdue • Hau L. Lee, Stanford Business School • Thomas Gruen, University of Colorado • Practitioners Faculty • To be announced

  5. Module 1 Follow-up Module 2 Follow-up Module 3 Follow-up Module 4 USA Module 5 Research Symposium Structure: 3,5 days every 2 months; Interaction! • Course duration 20 days, 1 module every 2 months • 5 modules, each 3,5 days, Wed. to Sat.  17,5 days • Research Symposium or ECR Conference  2,5 days • Course content : • Real life case studies • Group project (no required dissertation) • Distinguished guest speakers • Site visits • Know-how transfer into company • Simulations Follow-up

  6. Modules: From Enabling Collaboration to Managing Change Understand Consumers Understand Collaboration & Enablers Manage Change Generate Demand Manage Supply

  7. Course Content: Natural Extension of ECR Core Model Generate Demand Understand Consumers Consumer Society/En-vironment Society Enablers Demand Management Governance Change Supply Management Integrators Manage Change People Globalisation Economics Understand Collaboration Manage Supply

  8. Course Content: Draft Details • Module „Generating Demand“ • Create & Sustain Demand • CPFR & Collaborative Tools • Manage Stores & Consumer Interface • Module „Managing Change“ • Organisational Change • Change & Leadership • Collaborative Capabilities • SIMULATION & WRAP-UP • Module „Enabling Collaboration“ • Understand Business Needs • Design Collaboration Models • Understand Multi-Culturism/Globalisation • Module „Managing Supply“ • Manage Supply Chains & Logistics • Manage Information • Module „Understanding Consumers“ • Consumer Behaviour & Typologies • Consumer Relationship Management (CRM) • Category Management

  9. Timing: Start in September 2004 9-10/03 1-2/05 1-2/04 5-6/05 5-6/04 9-10/04 9/05 7-8/03 11-12/03 11-12/04 3-4/05 3-4/04 7-8/04 • Phase 1 • Concept 2 • Phase 2 • Preparation • / Marketing • & Registration • Phase 3 • Implementation/ Course ECR Research Symposium Athen Sept. ECR Europe Conference Brussels Registration deadline 30.6.04 Research Symposium USA Start ECR PMP Sept. 04

  10. Budget and Financial Exposure 2003 • Seed Money € 10.000 Jan.-Aug 04 • Preparation Stage I € 30.000 • Commit Management Team € 35.000 After September 2004 € 25.000,- surplus (self-funding!) • Break-even 19 students

  11. Back-up

  12. Budget : Surplus € 25‘000 Initial Investment ~ € 75‘000

  13. Marketing Activities • Presentation at ECR Board  Announcement and Subscription Form in the ECR Journal  Announcement in ECR Europe Newsletter & Website  Email ECR Europe Accademic Partners • Direct mailing to ECR Europe Mail List • Presentation at ECR National Initiatives  Workshop & Stand at ECR Europe Conference Bruxelles Sept 2004 Dec 2004 Feb 2005 Feb-April 2004 Mai 2004

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