Health Promotion World Health Organisation

1. Health Promotion World Health Organisation Make Roads Safe – A decade of action for road safety 2010 - 2020

2. Health promotion -World Health Organisation Commission for Global Road Safety recommends: • Build management capacity • Influence road design and network management • Influence vehicle safety design • Influence road user behaviour and • Improve post crash care.

3. National Injury Prevention and Safety Promotion Plan 2004 -2014 Figure 1: Elements of the Australian Injury Prevention and Safety Promotion Plan

4. National Strategic plans National Injury Prevention and Safety Promotion Plan: 2004 -2014 National Road Safety Strategy 2001 - 2010 National Strategic Framework for Aboriginal and Torres Strait Islanders 2003 - 2013 Australian Transport Council National Road Safety Council to develop National Road Safety Strategy 2011 -2020

5. Health promotion strategies addressing road safety for NSW • National Road Safety Strategy 2009-2010 • Road safety 2010 – A framework for saving 2000 lives by the year 2010 in NSW • RTA Aboriginal action plan 2006 -2010 What do you notice?

6. National Road Safety Action Plan 2009 - 2010 The action plan has two objectives: • making the road transport system more forgiving of human error (create supportive environment) • minimising the contribution of unsafe road user behaviour to road crashes. (develop personal skills).

7. NSW Road safety health promotion Road Safety 2010 – A Framework for saving 2,000 lives by the year 2010 in NSW • Safer people • Safer roads • Safer vehicle • Community based action

8. What has happened in the last 10 years? The RTA use the 4 E’s to help modify and prevent crashes: - • Environment • Engineering • Enforcement • Education Activity – List modifiable factors under safer roads, safer vehicles and safer people.

9. Road safety resources RTA resources • MyRTA Online services – MyResources www.rta.nsw.gov.au/myrta/myresources/index.html

10. Activity • How do these documents link to the Ottawa Charter? • What are the target groups?Why are they targeted? • What are the key issues they are trying to address? • Are they effective?

11. Speeding Speeding is the most significant behavioural road safety issue. • In NSW from 2004-2008: • 37% of all fatal crashes are speed related. • 16% of all injury crashes were speed related. • In 2009 – 46% of all fatalities were speed-related (212 deaths) • The cost to the community is significant: • On average 190 people die. • 4,400 are injured. • Estimated cost of $917 million. Source: NSW Centre for Road Safety, RTA – Claire Murdoch presentation

12. Who speeds? • While the perception in the community may be that there is a small group of drivers speeding at high levels, involved in speed related crashes, we know that even low level speeding increases the risk of a crash. • Anecdotally, speeding is seen by most drivers as acceptable and even safe. • Given that in any group in the community most people speed at some level in some circumstances, speeding is a community wide concern. • Is this group any different?

13. Acceptability of speeding • Males and participants aged 30-49 were the most accepting of speeding. • Metropolitan participants were more accepting of both: • Speeding in a 60 km/h zone, and • ‘although not speeding, not driving to the conditions’ • “Despite these results, speed was the factor most commonly mentioned in the context of factors that lead to road crashes – mentioned by 57% of participants, ahead of drink driving, inattention, inexperienced drivers, and fatigue.”

14. Key motivators and modifiers of speeding I stick to the speed limit with family in the car (All drivers) Young drivers (under 30 years) • I feel comfortable driving faster than the speed limit because I know I am in control. • I enjoy driving fast. • I tend to drive faster than the speed limit when I know it is unlikely I will be caught. • Speeding relieves boredom on long trips. • Sometimes you need to drive faster than the speed limit to be safe. • I tend to drive faster than the speed limit when I have friends in the car.

15. Key findings • Despite understanding that speeding is the key factor in motor vehicle crashes: • Speeding is common • Not yet seen as socially unacceptable (except in extreme cases). • Male drivers those under the age of 50 years are more likely to speed, speed at a higher level, speed more often and are more likely to see speeding as acceptable. • There is a clear link between drivers’ acceptance of speeding and their self reported speeding behaviour, with a significant positive correlation found between the two.

16. Key findings • Younger and male drivers have internal motivations for speeding related to feelings of control and the enjoyment of driving fast. • Do not consider external threats and addressing these attitudes may prove productive in education messages. • Family is a universal modifier of speeding. • Speed enforcement currently plays a crucial role in modifying speeding, and the approval of enforcement initiatives is high.

17. Speeding can be managed and reduced over time

18. Current strategies to address speeding • Engineering programs • Public education programs • Speed enforcement • Speed Limits • Fines and penalties

19. What next? • Continue to build on ‘Pinkie’ campaign. • Need to address males aged 30 – 49 years while continuing to address young drivers. • Introduction of RBT has shown that a sustained commitment to enforcement can make a behaviour less socially acceptable. • Monitor young drivers reforms and their relationship to speeding countermeasures.

20. Links to the action areas of the Ottawa Charter • Build healthy public policy • Create supportive environments • Strengthen community actions • Develop personal skills • Reorient health services

21. Some other campaigns • Arrive Alive http://www.arrivealive.vic.gov.au/%20 • NT Indigenous road safety http://www.roadsafety.nt.gov.au/campaign/aboriginal/ • Keys for life http://www.det.wa.edu.au/sdera/detcms/navigation/road-safety/keys-for-life/ Keys 2 drive (national program) http://www.keys2drive.com.au/ • Speeding Blitz blues http://www.rta.nsw.gov.au/roadsafety/speedblitz/index.html

22. Useful websites The National injury prevention and safety promotion plan: 2004 -2014 http://www.dhs.vic.gov.au/nphp/publications/sipp/nipspp.pdf Australian Indigenous HealthInfoNet http://www.healthinfonet.ecu.edu.au/ Australian Transport Council http://www.atcouncil.gov.au/documents/atcnrss.aspx National Road Safety Council http://nrsc.atcouncil.gov.au/index.aspx Global status report on road safety – WHO http://www.who.int/violence_injury_prevention/road_traffic/global_status_report/en/index.html Monash Uni – Injury Prevention Links http://www.monash.edu.au/muarc/links/australia.html Curriculum Support PDHPE website http://www.curriculumsupport.education.nsw.gov.au/secondary/pdhpe/pdhpestage6/tlsupport/index.htm Board of studies – PDHPE Stage 6 support document http://www.boardofstudies.nsw.edu.au/syllabus_hsc/pdf_doc/pdhpe-support.pdf

23. If you have further questions, please contact me- Kim Flack Ryde State Office 9886 7606 kim.flack@ det.nsw.edu.au