New Waterloo Homepage Feedback Presented to Web Advisory October 17, 2012
Overview • Summary of feedback report • Preliminary usage data • Lessons learned
Feedback sources • About Waterloo website feedback form • Direct emails to Manager, Social Media and Community Engagement (contact listed on About Waterloo feedback form) • Direct emails to Associate Director, Internal Communications (contact listed on Daily Bulletin website) NOTE: Social media sources were monitored and responded to throughout the initial launch period and ongoing, but not included in this report.
Feedback report • Based on 563 comments • 39% anonymous vs. 61% email included • All respondents who including emails were contacted • Full report will be distributed to the mailing list
Summary of findings • The main concern of stakeholders was finding frequently used links. Once they found those links they became more satisfied with the new homepage-level site. • Key issues, such as mobile usage and accessibility, were not reflected in any of the web-site feedback. NOTE:direct emails from students regarding mobile were sent to the Director, Digital Initiatives from STAC and IMPRINT representatives. • Black and gold design confusing to many students who were unaware that these are the school colours.
Preliminary usage data September 1-30 2012 • 705k visits with 246k unique visitors (67k uwaterloo visitors) for 1M unique pageviews • Top 5 pages after homepage: • Faculties and Academics • Current Students • Email • Offices and Services • Campus map • Google primary entry point even for uwaterloohosts (3:2 over direct visits) • Primary user path is Homepage > Pathway or Directory > exit • Secondary user path is exiting the homepage directly
Preliminary usage data Top homepage exits • findoutmore/programs • graduate-studies • hr/mycareer • campaign • findoutmore/ouf • bookstore • findoutmore/coop#video • feds/welcomeweek • In the media: Nature article Quantum teleportation • varsity/registration Associated content type: • Future students panel: 1,2,5,7 • Current students panel: 8,10 • Header link: 4 • Staff panel: 3 • Call to action: 6 • News item: 9 NOTE: 35% of homepage visits resulted in a tracked event, 45% resulted in an exit Sept 1-30 2012
Lessons learned • Technical implementation • Watch for dependencies across campus, including sites outside of WCMS. • Test, test, test. • Design implementation • Resource ahead of time rather than during the process. • Communication between communications (CPA) and technical (IST-WCMS) teams is critical. • Presenting design choices in full context of content strategy and wireframe results in excellent actionable feedback. • Accessibility is more work than you think.
Lessons learned • Content coordination • Ambitious, content heavy design. Content was (and is) the biggest project risk. • Started early on collection and education, but could have started earlier. • Resource your content (Digital Initatives, Communications Council Core Working Group). • Have a project management plan that itemizes content specifically.