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Understanding CRM and WES: Enhancing Enrollment and Educational Services at Gettysburg

This overview explores Customer Relationship Management (CRM) and Web Enterprise Services (WES) as vital tools for enhancing enrollment and educational services at Gettysburg. CRM encompasses strategies for managing relationships with prospective and current students, faculty, staff, parents, and alumni, focusing on personalized communication. Key initiatives include leveraging existing technology, building user requirements, and implementing functionalities through a phased approach starting from Summer 2006. Discover how these strategic systems will shape the future of student engagement at Gettysburg College.

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Understanding CRM and WES: Enhancing Enrollment and Educational Services at Gettysburg

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  1. Enrollment and Educational Services • CRM (Customer Relationship Management) • WES (Web Enterprise Services)

  2. Enrollment and Educational Services • What is CRM and WES? • Why CRM? - Why Gettysburg? • Who does CRM effect? • How do we start building a CRM? • When do we work on a CRM?

  3. What is CRM and WES? • Customer relationship management (CRM) is a broad term that covers concepts used by organizations to manage their relationships with customers, including the capture, storage and analysis of customer information. • What are some examples?

  4. Why CRM? - Why Gettysburg? • Why CRM?Personalized, targeted, timely communication intended to engage key audiences • Why GettysburgWorks with new Content Management SystemPartnership with Dotmarketing • Why Now?Our customers expect this level of personalization

  5. Who does CRM effect? • Prospective Students (EES) • Current Students (All Divisions) • Faculty (Provost, F& A) • Staff (F& A) • Parents (All Divisions) • Alumni (Development & Alumni Relations) • Anyone who comes to gettysburg.edu

  6. How do we start building a CRM? • Build a log in to gettysburg.edu (complete) • Leverage existing technology (in-progress) • Build requirements for each audience (in-progress) • Build core requirements (not started)

  7. When do we work on a CRM? • Log on to gettysburg.edu – Summer 2006 • WES Summit – Nov 2006 • Preliminary work - Jan 2007 • Build requirements - Spring 2007 • Rollout first functionality – Fall 2007

  8. Questions?

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