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Enrollment and Educational Services

Enrollment and Educational Services. CRM (Customer Relationship Management) WES (Web Enterprise Services). Enrollment and Educational Services. What is CRM and WES? Why CRM? - Why Gettysburg? Who does CRM effect? How do we start building a CRM? When do we work on a CRM?.

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Enrollment and Educational Services

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  1. Enrollment and Educational Services • CRM (Customer Relationship Management) • WES (Web Enterprise Services)

  2. Enrollment and Educational Services • What is CRM and WES? • Why CRM? - Why Gettysburg? • Who does CRM effect? • How do we start building a CRM? • When do we work on a CRM?

  3. What is CRM and WES? • Customer relationship management (CRM) is a broad term that covers concepts used by organizations to manage their relationships with customers, including the capture, storage and analysis of customer information. • What are some examples?

  4. Why CRM? - Why Gettysburg? • Why CRM?Personalized, targeted, timely communication intended to engage key audiences • Why GettysburgWorks with new Content Management SystemPartnership with Dotmarketing • Why Now?Our customers expect this level of personalization

  5. Who does CRM effect? • Prospective Students (EES) • Current Students (All Divisions) • Faculty (Provost, F& A) • Staff (F& A) • Parents (All Divisions) • Alumni (Development & Alumni Relations) • Anyone who comes to gettysburg.edu

  6. How do we start building a CRM? • Build a log in to gettysburg.edu (complete) • Leverage existing technology (in-progress) • Build requirements for each audience (in-progress) • Build core requirements (not started)

  7. When do we work on a CRM? • Log on to gettysburg.edu – Summer 2006 • WES Summit – Nov 2006 • Preliminary work - Jan 2007 • Build requirements - Spring 2007 • Rollout first functionality – Fall 2007

  8. Questions?

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