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Building Your Legacy: AGvocate

Join us at the 2012 National Women in Agriculture Educators Conference in Memphis, TN, presented by Stacey Huffman, Jodi Richmond, and Jennifer Williams from West Virginia University Extension Service. Learn about the importance of "Agvocacy" and how to advocate for agriculture effectively. Discover guiding principles for impactful communication and strategies to share your passion with diverse audiences, including consumers, school groups, and community leaders. Gain insights into creating a compelling personal advocacy agenda and fostering positive perceptions of agriculture.

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Building Your Legacy: AGvocate

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  1. Building Your Legacy:AGvocate 2012 National Women in Agriculture Educators Conference March 28, 2012 The Peabody Hotel, Memphis, TN Presented by: Stacey Huffman, Jodi Richmond and Jennifer Williams West Virginia University Extension Service

  2. Impressions Are Everything

  3. Reality is Important

  4. Some Food for Thought…

  5. Agricultural Advocacy“Agvocacy” Understanding and Implementing Your Personal AGvocacy Agenda

  6. Why AGvocate Share Your Passion Protect The Image Dispel Myths Reinforce Positives Influence the Conversation

  7. Target Audiences • Consumers • School Groups • Political and Community Leaders • Media Groups

  8. How Do I Agvocate? • Volunteer • Local Schools • Youth Organizations • Guest Speaker • Club Meetings • Legislative Visits • Local • State • National • Utilize Media Outlets • Newspaper • Television • Radio • Social Media • Agritourism • Farm Visits • Newsletter • Advertisement

  9. Guiding Principles • The Know’s • Know who you are and what you believe in • Know who you are talking to • Know what is important to those you are talking to

  10. Guiding Principles • The Be’s • Be Knowledgable • Be flexible • Be relentless • Be honest • Be willing to bring in others

  11. Guiding PrinciplesIngredients for Success! • Persistence • Integrity • Guts

  12. Creating Your MessageElevator Speech Elements • Short (30 Seconds to 2 Minutes) • Informative/Descriptive • Attention Grabbing

  13. References Farmers Fight! TAMU Ag Advocacy 2012 http://www.facebook.com/pages/Farmers-Fight-TAMU-Ag-Advocacy-2012/185557591535655 Monsanto: Some Food for Thought http://www.youtube.com/watch?v=7A4oAyKOGHg Agriculture Impressions http://www.facebook.com/agricultureimpressions Marshall Stewart Legislative Advocacy http://www.slideshare.net/debgebeke/legislative-advocacy-marshall-stewart

  14. Questions or Comments? Thanks For Attending! Stacey Huffman, WVU Extension Agent, Mineral County Phone:(304) 788-3621 Email: stacey.huffman@mail.wvu.edu Jodi Richmond, WVU Extension Agent, Mercer County Phone:(304) 425-3079 Email: jodi.richmond@mail.wvu.edu Jennifer Williams, Director, Agriculture and Natural Resources Phone:(304) 293-2560 Email: JOWilliams@mail.wvu.edu

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