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Life in The Real World

Explore the various industries where graphic and web designers work, minimum software requirements, job prospects, and earning potential as an employee or freelancer. Find job opportunities in newspapers, print shops, advertising agencies, and more.

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Life in The Real World

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  1. Life in The Real World

  2. Life in The Real World • Where do graphic/web designers work? • Newspapers / Print & Sign Shops • Silk screen / Embroidery • Advertising Agencies • Public Relations & Marketing Companies • Corporate — Marketing / Creative Services Departments / IT Departments • Self-employed / Freelance

  3. Life in The Real World • Minimum software you MUSTknow as a graphic designer for printed materials • InDesign • Photoshop • Illustrator • Acrobat • Prepress • MS Office • Word • Excel • Powerpoint

  4. Life in The Real World • Minimum software you MUSTknow as a web designer • Photoshop • HTML • Dreamweaver • Illustrator • Acrobat • Database Application (Access, FileMaker Pro, MySQL) • PHP, CSS, XML

  5. Life in The Real World • Minimum software MUST you know for multimedia • Photoshop • Illustrator • Flash • Premier • After Effects • Final Cut Pro

  6. Life in The Real World • How much do designer’s earn starting out in Corporate America? • Entry level range is $15 to $20 per hour • With experience $25 to $35 per hour • Plus perks

  7. Where to look for a job • Ads in local newspapers • Daily News • Ventura County Star • LA Times • Employment Development Department • Local print / sign / silkscreen / embroidery shops, photography studios, design / marketing studios, website hosting companies

  8. Where to look for a job • Online • craigslist.com • monster.com • ifreelance.com

  9. Life in The Real World • How much can you make being self-employed or freelance? • Average rate in Ventura County is $25-$35 per hour • Average rate in LA County is $65-$85 per hour

  10. Being Self-Employed • Business License • Reseller’s Permit • Photo Releases • Running and Promoting Your Business

  11. Resources • Books • Graphic Artists Guild Handbook: Pricing & Ethical Guidelines $20 on Amazon • Artist’s & Graphic Designer’s Market $24 on Amazon

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