Evolving Priorities for Telecommunication Executive ’ s

1. Evolving Priorities for Telecommunication Executive’s Bob Winckless +43 676 4600 373 +7 919 721 8922 Bob@Winckless.com

2. Agenda • External view-point • Evolving Concerns • What matter’s today • What succeeds and why

3. External View • Working with the Industry for 20+ years • Utilities & Telco’s in the UK • Government Monopoly • Liberation of the market, Competitive entry, Privatisation and Consolidation, Regulatory importance • BT, Cable & Wireless, NTL, Vodafone, Cellnet, Energis • Emerging & emerged geographies with a wide range Telecommunication Companies • Israel, Portugal, Turkey, Greece, Central Europe, Middle East, Africa and Russia • Board level concerns, technical, operational and financial managers issue’s

4. Evolving Concerns • Monopoly • Early competition • Privatisation • Regulation • Full Market Pressure and external interrogation

5. Main Priorities • Monopolies • Meeting Government imposed service levels • Connecting remote areas, service level driven • Early Competition • Re-structuring to reduce costs • Ability to shed staff in a diversifying market • Control of the last mile • Protectionism from the incumbent

6. Main Priorities • Privatisation • Media Hype • High market value • Growth in share price • Pricing & Image • Quality initiatives – 6 Sigma, Deming • Justification into the rate base

7. Main Concerns • Regulation & External Market interrogation • Abuse of monopoly • Anti-competitve behaviour • Understanding risks becomes an imperative • Sarbanes-Oxley • What does the market expect from YOU

8. Business School Focus Stanford Certificate ProgramStrategic Decision and Risk Management

9. Market awareness of the issues • Conferences • Flexible Enterprise Risk Management - how to respond to emerging ‘hotspots’ in RA, fraud and related areas • Risk Management & Internal Audit in telecoms 2006 • This conference today • Tool sets & Solutions • Enterprise risk management and compliance solutions • Fraud management solutions & Methods • Industry Standards • eTOM processes which allow comparisions between companies

10. Governance, Risks & Compliance • The challenges in today’s evermore complex telecommunications companies include: • governance, setting objectives and achieving them • risk management, identifying, measuring, reporting and manage risks to your objectives • compliance, executing • Sarbanes-Oxley is not a one-off. • Finding cost-effective ways of achieving compliance annually is key. • Effective governance, risk management and compliance drive increased shareholder value and empower an organization.

11. Customer data Accounts Billing Collection Roaming Verification Inter-connect Investments Taxation etc etc etc Data is key History is important Analysis Feedback Sponsorship Where and What

12. Who does what to whom • Top Executive sponsorship is essential • CEO & CFO are key • Must be part of the overall culture or part of a change in culture • Regular reviews • Recognition of achievement • Everyone must care and act • As Data is key, CIOs can be an executive best positioned to champion enterprise risk management

13. Why do it - NOW • Increase shareholder value • Ability to better respond to competition • Reduce regulator involvement in your activities • Winning in the market place

14. Government Health Warning

15. Government Health Warning “The biggest risk in business is to take no risk at all” “Intelligent, knowledgeable risk taking is key to business success”

16. Thank you