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How to export to Norway

How to export to Norway. Håvard Figenschou Raaen. Kiev – 9 October 2012. Quick facts about Norway. Area: 384 802 km2 Population : 5 million Languages : Norwegian and Sami Capital city: Oslo GDP: 349 bill . EURO (2011) GDP per capita : 70 400 EURO (2011)

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How to export to Norway

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  1. How to export to Norway Håvard Figenschou Raaen Kiev – 9 October 2012

  2. Quick facts about Norway • Area: 384 802 km2 • Population: 5 million • Languages: Norwegian and Sami • Capital city: Oslo • GDP: 349 bill. EURO (2011) • GDP per capita: 70 400 EURO (2011) • Currency: Norwegian Krone (NOK) • 1 EUR = 7,4 NOK • 1 UAH = 0,71 NOK

  3. Norway in international trade • 0,07 % of world population • Share in world total exports and imports (2010) • 0,9 % of merchandiseexport (no. 31) • 0,5 % of merchandise import (no. 36) • 1 % of services exports (no. 24) • 1,2 % of services imports (no. 24) • 73 % of GDP consists of trade • Total value of imports: 90 billion Euro • Total value of exports: 130 billion Euro

  4. Energy Maritime Environmental technology Marine Tourism

  5. Norway’s imports from the World (mill. EURO) Source: International Trade Centre

  6. Main import countries to Norway in 2011 (mill. Euro)

  7. Household Consumption in Norway Source: Statistics Norway, Forbruksundersøkelsen 2007-2009

  8. Strongincrease in trade of goods • Norwegian exports: 181 mill. Euro • Seafood (84 %) • Norwegian imports: 119 mill. Euro • Inorganicchemicals (50 %) • Norway UkrainianChamber of Commerce • Established in 2008 • Business cooperationwithintelecommunications, ICT and shipbuilding. Ukraine – Norway Business Relations

  9. Exports of goods from Ukraine to Norway (mill. Euro)

  10. Ukraine’s exports to Norway (mill. Euro)

  11. The Norwegian Market – Export Opportunities • Groceries • Fruit and vegetables • Organicfood • Wine and Spirits • Tourism • Textiles and clothing • Footwear

  12. General grocery store sector • Market value: 15,4 bill. EURO excl. VAT (2009) • 4 chains control the market

  13. Fruits and vegetables • Total value of imports: 700 mill. Euro (2012) • Highshare of F&V consumptionare imports: • 98 % of fruits • 50 % of vegetables • 67 % of berries • 29 % of potatoes • Main importers: • - Bama • - ICA Norge • - Coop

  14. Consumption trend 2002 – 2011

  15. Main importing countries of F&V (mill. NOK) Source: The Norwegian Fruit and Vegetables Marketing Board, 2012

  16. Organic Food • Market value of 158 mill. Euro (2011) • 10 % increase from 2010 • 1 % market share in 2011 • Political ambition: Market share of 15 % in 2020 • Global level: Consumption of organicfood has tripled in the last tenyears

  17. The Norwegian Wine and Spirits Monopoly • Vinmonopolet has the exclusive right to retail wine, spirits and strong beer in Norway. (Similar system in Sweden, Iceland and Finland) • 239 shops with more than 10 000 different products • The products are purchased from importers holding the required licence and who have signed a purchase agreement with Vinmonopolet • Approx. 270 new products are purchased per year. • New products are launched every second month. • For informationabout importers: • The Association of Norwegian Wine & Spirit Suppliers. • Website: www.vbf.no

  18. Wine

  19. Wine consumption (1000 litres) Source: Statistics Norway

  20. Tourism • Norwegian expenditureonholidaysabroad: 7 bill. Euro (2010) • New directflightbetween Oslo and Kiev (Norwegian.no)

  21. Textiles - main importing countries Total value of imports: 1,9 bill. Euro (2010)

  22. Main clothing retailers Market value: 3,5 bill Euro excl. VAT (2008)

  23. Sports equipment retail chains Market value: 1,2 bill. Euro excl. VAT (2008)

  24. Footwear Market value: 400 mill. euro excl. VAT (2009) * Estimatedannual sales ** Nilson Group consistsofthechains Din Sko, Skopunkten og Nilson Source: Kvarud Analyse

  25. How to access the Norwegian market • Market research • Market accessstrategy • Importer requirements • Standards and safety • Business Culture

  26. Importer requirements • Quality • Health safety • Traceability • Reliability: Adherence to contracts and deadlines • Corporatesocialresponsibility / Ethical Trade • Price

  27. Standards and safety

  28. Corporate Social Responsibility (CSR) • Report to the national assembly in 2009: • The Norwegian Government’s position is that CSR involves companies integrating social and environmental concerns into their day-to-day operations, as well as in their dealings with stakeholders. • CSR means what companies do on a voluntary basis beyond complying with existing legislation and rules in the country in which they are operating. • Companies should promote positive social development through value creation and responsible business conduct, and by taking the local community and other stakeholders into consideration. • For more information: SeeReport No. 10 (2008-2009) to the Storting – Corporate Social Responsibility in a global economy: • http://www.regjeringen.no/en/dep/ud/dok/regpubl/stmeld/2008-2009/report-no-10-2008-2009-to-the-storting.html?id=565907

  29. Business culture • Rulesbeforerelations • The business contract is consideredirrevocable • Flat business hierarchy • Punctuality • Open and straightforward negotiationsof terms • Not common for business partners to exchangegifts • See more in thereport ”Exporting to Scandinavia” availablehere: http://www.virke.no/dav/63a3a73a57.pdf

  30. Useful information for Ukrainian exporters • Wherecan I findinformationabout Norwegian exporters, products and suppliers? • The Norwegian Trade Portal: http://www.nortrade.com/ • How do I findoutabout trade fairs and exhibitions in Norway? • Norway Trade Fairs: http://www.messe.no/en/ • Wherecan I obtaininformationonhow to establish a business in Norway? • Altinn: http://www.altinn.no/en • How do I obtaininformationon Norwegian companies? • The Brønnøysund Register Centre: http://www.brreg.no/english/ • Available market reports: • How to export to Scandinavia: http://www.virke.no/dav/63a3a73a57.pdf • Organicfood: http://www.virke.no/dav/7912a92b93.pdf • Interiordecoration: http://www.virke.no/dav/0c721e08c5.pdf • Freshfruit and vegetables: http://www.virke.no/dav/29e5631bee.pdf

  31. Virke – The Enterprise Federation of Norway • Virke is theprincipalenterpriseorganisation in Norway withinthe trade and service industry • In trade, Virke covers all sectors and sales activities, i.e. retailers, wholesalers, agents and importers within all sectors. • 15 500 membercompanieswith more than 200 000 employees • Most Norwegian imports aredealtwith by membercompanies of Virke • Virke - Department of International Trade Cooperation (DITC) • Establishedaccording to an agreementbetween Virke and NORAD (Norwegian Agency for Development Cooperation) • DITC provides: Market information, capacitybuilding, adviceon market access, company matchmaking • Website: www.virke.no

  32. Websites with more information • Virke – The Enterprise Federation of Norway: • Website: http://www.virke.no • 2. Virke - Department of International Trade Cooperation: • Website: http://www.virke.no • 3. Norwegian Directorate of Customs and Excise • Website: http://www.toll.no/ • 4. Norwegian Ministry of Trade and Industry • Website: www.nhd.no • 6. Oslo Chamber of Commerce • Website: www.chamber.no • 5. International Trade Centre (ITC) • Website: http://www.intracen.org/ • ITC is the joint agency of the WTO and the UN working to help developing and transition countries achieve sustainable development through exports. • Centre for the Promotion of Imports from Developing Countries (CBI) • Website: http://www.cbi.eu/ • The CBI is a Dutch Government Agency providing services such as market information, • exportcoaching and a European company database.

  33. Thank you for your attention! • E-mail: hfr@nhd.dep.no

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