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Integrating Social Media in Your Sales and Marketing Strategy

Discover effective strategies to incorporate social media into your sales and marketing plan. In this insightful seminar, Katie B. Roberts emphasizes that social media cannot operate in isolation; it must be part of a comprehensive marketing strategy. Learn how to leverage social communities through contests, engagements, and targeted promotions. Understand the importance of listening to your audience and humanizing your brand for greater connection. Take actionable steps to build a strong online presence and foster customer loyalty.

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Integrating Social Media in Your Sales and Marketing Strategy

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  1. Please feel free to tweet today’s tips!#BWCC#WIB @KatieBRoberts

  2. Integrating Social Media into the Sales & Marketing Plan Katie B. Roberts January 14, 2011 @KatieBRoberts Facebook.com/Katie.B.Roberts Linkedin.com/in/KatieBRoberts KatieBRoberts.wordpress.com

  3. Online Marketing Strategy

  4. Online Marketing Strategy • Social Media cannot stand on its own; piece of bigger plan

  5. Online Marketing Strategy

  6. Leverage Social Communities “If you build it, they will come…” Does not work here

  7. Leverage Social Communities Ways to attract community members

  8. Leverage Social Communities

  9. Leverage Social Communities Contests • Photo contest on Facebook • RT content and enter to win… • 1st person to tweet “Great seminar on social media, @KatieBRoberts” wins… [hint]

  10. Leverage Social Communities LISTEN & RESPOND • Brand / industry sentiment • Become a thought leader • Work to resolve customer issues • Listen for needs of existing & potential customers Exact Target vs. Publicaster CASE STUDY:

  11. Leverage Social Communities Humanize • Honesty • Sincerity • Transparency • Find the “voice” for each community [Skittles] • Ensure others in company know “voice” lingo • Use real photos instead of logos where possible

  12. Leverage Social Communities Give to Get • Offer exclusive coupons for Facebook Fans • Provide links to lunchtime specials on twitter • Allow access to exclusive content in Linkedin Groups • Specials for checkins & mayors on Foursquare

  13. Promote Social Media Communities

  14. Promote Social Media Communities • Website • Email signature / newsletter • Print collateral • Assets / signage • Business Cards • Twitter directories • Linkedin Profile

  15. Promote Social Media Communities • Facebook “Like” • “Share This” and “Add to Any” • Recent Tweets • Calls to Action • “Read more” in email • Twitter #hashtags

  16. Why people “Like” Facebook Pages 10. Learn more about company (21%) 9. Referred to by a friend (22%) 8. Access to exclusive content (25%) 7. Looking for fun & entertainment (27%) 6. Want information on future sales (30%) 5. Receive updates on future products (33%) 4. Stay informed (34%) 3. Hope to get something free (36%) 2. Show support for brand/product (37%) 1. Receive discounts or coupons (40%)

  17. Attracting Facebook Fans • Be interactive, fun, & helpful • Embed videos • Use Facebook Landing Pages • Facebook Contests (Strutta) • Focus Groups / Testing [True Lemon] • Introduce new products • Virtual Parties [Jeffrey Hayzlett] • Trivia! [AMA Baltimore]

  18. Attracting Twitter Followers Tweet about today’s seminar! • Participate in the dialog • RT, DM, comment • Follow thought leaders • Use #hashtags • Establish relationships • Announce specials, deals, sales • Share blog articles, white papers, Facebook content • Live event/conference tweeting

  19. Tips to Consider • Identify your tone • Know your audience • Leverage brand ambassadors • Use real-time monitoring tools • Build & use editorial calendar • Point customers to content (Penn Olson) • Use calls to action • QUALITY vs quantity

  20. Tips to Consider Give ‘em something to talk about…. And share!

  21. Resources • TweetDeck • Klout • Feedburner • Strutta • Add This & Share This • JitterJam& Radian6 • Technorati • Google alerts & Google Analytics • Social mention / Postling

  22. Websites I Follow • Mashable.com • TechCrunch.com • Social Media Examiner.com • Hubstpot.com • Marketing Sherpa.com • ChrisBrogan.com • Harvard Business Review.com • Blue Sky Factory.com • Penn-Olson.com

  23. Contact Info KatieBelleRoberts@gmail.com KatieBRoberts.wordpress.com Twitter.com/KatieBRoberts Linkedin.com/in/KatieBRoberts Facebook.com/Katie.B.Roberts

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