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Speaking of the RHSC

Speaking of the RHSC. October 20, 2006 Bonn, Germany. Tamar Abrams Communications Director. What is an Audience?. An audience is never an institution One person or hundreds of people Has its own set of assumptions, needs, values, experiences and goals Homogenous. Prioritizing Audiences.

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Speaking of the RHSC

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  1. Speaking of the RHSC October 20, 2006 Bonn, Germany Tamar Abrams Communications Director

  2. What is an Audience? • An audience is never an institution • One person or hundreds of people • Has its own set of assumptions, needs, values, experiences and goals • Homogenous

  3. Prioritizing Audiences • Which audiences are most critical to your success? • Which are easiest to reach? • Are there audiences which could serve as messengers to another audience?

  4. Which five audiences must the RHSC reach in the next year to succeed?

  5. Developing Messages That Resonate • What is your audience ready to hear? • Tap into their values, beliefs, experiences • Don’t try to do it all in one sentence • Keep it short • Limit it to three major points at a time • Use numbers and statistics sparingly • Always have an “ask”

  6. …have impact …are irrefutable …are strong …touch people The Best Messages…

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