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The chain of life of flowers

The chain of life of flowers. -a long chain of handlers involved in moving the floral product from the greenhouse/field to the design table. Benefits of the “chain of life” of flowers. Developed by the society of American florists.

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The chain of life of flowers

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  1. The chain of life of flowers -a long chain of handlers involved in moving the floral product from the greenhouse/field to the design table

  2. Benefits of the “chain of life” of flowers • Developed by the society of American florists. • Helps growers, wholesalers, and retailers lengthen the life of flowers. • Provide information on proper care and handling throughout the marketing chain.

  3. grower harvest flowers and ship them to an auction or broker

  4. broker receives large quantities from foreign countries and domestic growers

  5. shipper ships by air or truck to wholesalers

  6. wholesaler receives flowers from brokers and growers; conditions flowers and sells to retail florists

  7. retailer Florist-receives flowers from wholesalers and local growers; conditions flowers and sells and delivers flowers to consumers

  8. customer receives flowers as a gift or purchases them for personal enjoyment

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