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Improving Insurance Literacy: Best Education Practices

This article discusses the importance of insurance literacy and highlights the key findings of public attitudes towards insurance. It also delves into the elements of successful educational programs and the initiatives taken by industry-sponsored organizations.

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Improving Insurance Literacy: Best Education Practices

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  1. National Roundtable on Insurance Literacy BEST INSURANCE EDUCATION PRACTICES October 15, 2008 New York, NY • I.I.I. Insurance Pulse • Elements of Successful Education Programs • I.I.I. Initiatives • Industry-Sponsored Organizations Jeanne M. Salvatore Senior Vice President – Public Affairs Insurance Information Institute 110 William Street New York, NY 10038 Tel: (212) 346-5555 jeannes@iii.org www.iii.org

  2. Only one-half of Americans think their homeowners coverage is sufficient to rebuild their homes. About seven out of 10 homeowners who made improvements to their homes told their insurance company about them. The majority of Americans (74 percent) think that they are primarily responsible for making sure that their home is adequately insured. Only 24 percent of Americans have taken steps to protect their home from a natural disaster. Only 17 percent of Americans have a flood insurance policy. Twenty-seven percent of the public believe their homeowners policy covers damage from flooding during a hurricane, down from 35 percent a year ago. Seven out of ten people think the economic downturn will have an impact on the ability of insurance companies to pay claims and sell insurance. INSURANCE PULSE PUBLIC ATTITUDES KEY FINDINGS 2008:

  3. Insurance Information Institute Elements of Successful Educational Programs • Inclusive – Government, private industry, consumers, experts and advocates all work together toward a common goal. • Emotional and personal – Not only do they make people care but they encourage individuals to take action • Tool based – Individuals are given the tools to make success possible. • Long-term – Evolve and change over time. Success does not a reason to stop, but an opportunity to achieve more.

  4. 375,000+ downloads and counting… Know Your Stuff is highly regarded by the public and media, representing the type of outreach by the industry that generates great PR Version 3.0 Just Released • Handles larger files and images • Third-party secure online storage • Streamlined set-up process

  5. SOCIAL MEDIA PRESENCE IS GROWING I.I.I. Video Channel • Over 50 I.I.I. videos posted on YouTube • Most viewed: “Road Rage” (63,276 views)

  6. DIRECT TO CONSUMER COMMUNICATIONS

  7. Insurance Information Institute Industry-sponsored Organizations • Institute for Business & Home Safety www.ibhs.org • Insurance Institute for Highway Safety www.iihs.org • National Insurance Crime Bureau www.nicb.org

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