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Campaign Techniques

This article explores various propaganda techniques used in political campaigns, revealing how they influence voter perceptions and decisions. Key methods include endorsements by popular figures like movie stars and athletes, glittering generalities that sound appealing but lack substance, and the bandwagon approach encouraging conformity. Additional strategies such as the portrayal of candidates as relatable "just plain folks," the use of stacked cards to present selective information, and the employment of symbols to evoke trust are discussed. Understanding these techniques is crucial for informed voting.

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Campaign Techniques

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  1. Campaign Techniques

  2. Propaganda • Endorsement - popular figures (movie stars, athletes) tell you to vote for a candidate

  3. Glittering Generality- The candidate has a slogan that sounds good but means little What does it mean? “Vote for me and we will be free” Propaganda

  4. Propaganda • The Bandwagon - Everyone is doing it, don’t be left out.

  5. Propaganda • Just Plain Folks - I am just like you, so vote for me.

  6. Propaganda • Stacked Cards - let me tell you all the reasons that I am the best choice. Please disregard anything else you hear or see.

  7. Propaganda • Symbols - the candidate becomes associated with symbols of America, or trust, etc.

  8. Propaganda • Name Calling - slur tactics. • Effective, but not really enjoyable.

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