380 likes | 475 Vues
Staticks is a revolutionary static technology that works like a magnet, requiring no glue, and can stick anywhere. With applications in printing, advertising, publishing, and more, Staticks offers a versatile solution with numerous benefits. Developed in cooperation with major plastic and fiber producers, the product mix includes innovative features like patented protection. Targeted towards major office distributors, advertising agencies, and top brands, Staticks provides value propositions for new customer segments and increased sales. Its simple, inexpensive, and quick decision-making process makes it a game-changer in various industries.
E N D
Introduction & Welcome • … IT WORKS LIKE A MAGNET
Background • VTT, Neste, Borealis • Co-operation with Major Plastic &Fiberproducers • Paper Industry - Stora-Enso, UPM • Staticks –Product Mix • IRP + PatentProtection
Brands – Co-operation • Technology transfer - Microbiology • RNX HighTechMaterials, Wulff, Rahmqvist, Rader, Stick-it, && • OEM • Nano-Technology
Targets – IntroduceStaticks to: All Major Printing Houses All Major AdvertisingAgencies All Major Publishing Houses All Major Office Distributors Europe, USA, Asia
TargetsSegments - MC MAJOR OFFICE DISTRIBUTORS DIRECT SALES ORGANIZATIONS TOP500 COMPANIES HOTELS/ CONGRESS/ EXHIBITIONS COMMUNICATION COs UNIVERSITIES / SCHOOLS
Staticks - Notes MAJOR OFFICE DISTRIBUTORS DIRECT SALES ORGANIZATIONS TOP500 COMPANIES POST-IT –USE PERSONILIZED & COVERS
TargetsSegments - Sheets ADVERTISING AGENCIES TOP500 COMPANIES MAGAZINES & PRINTERS (INSERTS, POSTERS, STICKERS) RETAIL STORES /SUPPLIERS PR/SP/ADVERTISING -AGENCIES TOP 200 MEGA BRANDS POLICAL CAMPAIGNS/ELECTIONS TOY BUSINESS
Sheets for Digital Printing ADVERTISING AGENCIES TOP500 COMPANIES MAGAZINES & PRINTERS (INSERTS, POSTERS, STICKERS) RETAIL STORES /SUPPLIERS PR/SP/ADVERTISING -AGENCIES TOP 200 MEGA BRANDS POLICAL CAMPAIGNS/ELECTIONS TOY BUSINESS
Sheets – Value Proposition NEW CUSTOMERS NEW SEGMENTS – AD AGENCIES MORE WORK, SALES INCREASE(INSERTS, POSTERS, STICKERS) DIRECT CUSTOMERS AD-ON, REPETITION IN SALES ACCESS TO TOP 200 BRANDS OWN READY MADE PRODUCTS TOY BUSINESS PICTURES BETTER THAN TEXT
TargetsSegments - Inserts LOCAL MANAZINE PUBLISHERS ADVERTISING AGENCIES TOP500 COMPANIES PRINTERS (INSERTS, POSTERS, STICKERS) RETAIL STORES /SUPPLIERS PR/SP/ADVERTISING -AGENCIES TOP 200 MEGA BRANDS POLICAL CAMPAIGNS/ELECTIONS TOY BUSINESS
Local Production + Export FILM - PLASTIC PAPER, BOARD PRODUCTION OF SHEETS PRINTING (INSERTS, POSTERS, STICKERS) TOP 200 MEGA BRANDS POLICAL CAMPAIGNS/ELECTIONS TOY BUSINESS
RNX/Staticks –Technology Transfer Acustic Applications Security Packaging Industry Protection Toy, Display Digital, InkJet-Printing Feed – Production, Companion, Human
Technology • Electrostatic • Nano-Technology • Surfaces, Coatings, Layers • Plastic – Electric – Graphic • Polymers – electric, non, semi • Technology IPR transfer
Staticks –Market Potential - Huge Posters, MagazinesInserts, Covers, Notes, MCDigital PrintingPrintingHouses, Web Printing - Nordic:- Europe: France, Italy, Spain, Germany- USA- Japan- China
Staticks-Arguments SIMPLE AND EASY USE INEXPENSIVE QUICK DECISIONS FEEDBACK VERY POSITIVE SOMETHING NEW CLEAR TARGET SEGMENTS EVERYBODY HAS SOME USE HAS CONCRETE ADVANTAGES INNOVATIVE NUMBER OF APPLICATIONS HIGH TECH FUTURE MATERIAL
CUSTOMER X Segments, Product Managers StaticksProcess PRINTER / Sheets With Strong Salesforce MASTER ADVERTISING(&PR) AGENCY Magazines / Segments PUBLISHERMagazine Inserts Country AdAgDesigners PRINTER/ProductionLicensing Partner customer relationships COUNTRY Agent, Manager JV& Laminator/Process Major AccountsReady MadeDigital PrintingWholesalers Production / Sub-Suppliers / Products:a) Sheets b) Rolls/M-Insert c) MC d) Notes f) Ready Madea) Films b) Paper/Board c) Printing d) Other Statics Applications
CUSTOMERS X Segments, Product Managers Staticks-BannerMediaProcess CC, JCD, &- Major Accounts PRINTER With Strong Salesforce MASTER ADVERTISING&PR AGENCIES Top500, Chains- Local Brands CommunitiesConstructionSigns- Information Major Int AccountsReady MadeDigital PrintingWholesalers COUNTRY Agent, ManagerCustomer Relationship, JV Multiuse- Fairs, Trailer, & Wide Format Printing/Process Production / Sub-Suppliers / Products:a) Manufacturing b) Installation c) Printing d) Adv Planninga) Banner b) Hardware c) Printing d) Other Accessories
References: • Major leadingcompaniesareusingStaticks –technology and products • Over 15.000 campaignssince -96
Ideas of Uses: Sheets for Printers Magazine Insert Stickers CampaignPosters Ready Made: Maps, Calendars, Toys
Thousadsofuses& applications Hugeexport potential Magazine Inserts Sheets Digital printing Whiteboard Staticks-Note (Post-it)
9. execute the plan – Todo:-> manage implementation & change
business model INFRASTRUCTURE OFFER CUSTOMER PARTNER NETWORK CUSTOMER RELATIONSHIPS CORE CAPABILITIES VALUE PROPOSITION CUSTOMER SEGMENTS ACTIVITY CONFIGURATION DISTRIBUTION CHANNELS COST STRUCTURE REVENUE STREAMS FINANCE