The New Golf Destination „All in One“

1. The New Golf Destination„All in One“

2. Facts&Figures • The Veneto region is the national leader in the Italian hospitality industry with more than 61.5 milion visitor presences (60% of which foreign) • Within a radius of a few hours travel it offers: • 110 km a of sandy beaches • The lake Garda • 80% of the Dolomites Mountains • Unique parcs and nature reserves like the Po Delta • Spas of all kinds within the Eugenan Basin • Worldfamous cities of art from Venice to Verona, Padua, Treviso and Vicenza • Age-old villages, more than 4,000 Veneto Villas are waiting to be rediscovered • And ..it tastes good. Prosecco, Amarone, Soave just to mention the more common ones. Veneto stands for nearly a third of Italian worldwide wine export !

3. Facts & Figures • 43 excellent golf courses, in a close distance to each other, superb staff running them, wonderful cuisine and very attractive accomodation offers! • 8 Golf Districts Venice, The Seaside of Venice, Verona & The Garda Lake, the Dolomites, Rovigo & the Natural Parcs, Vicenza & The Palladian Villas, Treviso & the Prosecco Hills , Padua & the Thermal Spas. • Very easy to reach by car & train • 3 international airports Treviso, Venice & Verona • Home of the teenage golfing sensation Matteo Manassero • Golf and…Just imagine a visit to the Arena di Verona or the Ville Venete of Palladio or just a romantic trip through the water canals of Venice!!

5. The Golf Districts • Venice: Worlds Heritage Site by UNESCO A unique location inside a lagoon environment within the nature‘s harmony. World famous places like St.Mark‘s Square, The Grand Canal, the Doge‘s Palace, Palazzo Grassi, the Rialto Bridge, the Guggenheim Museum give the fantastic opportunity to combine a golf holiday with unique cultural emotions.

6. The Golf Districts • The Seaside of Venice = Golf & Sea Jesolo, Caorle, Eraclea and Bibione are the first names that come into mind. Clean sandy beaches, entertainment, blue sea and fresh fish food guarantee a perfect and enjoyable golfing holiday „on the beach“

7. The Golf Districts • Verona & The Garda Lake Due to Romeo & Juliet it became a worldfamous location. Friends of classic music know Verona as The Arena‘s town. The famous Piazza delle Erbe stands on the old Roman forum just inside the old town. Spanning 372 km² lake Garda is the most frequented lake in Northern italy. The beautiness of the landscape, the wine and the food combined with genuine olive oil are a reason to come and see. Gardaland is the Italian answer of Disneyland. Not only for children!

8. The Golf Districts • Padua and the Thermal Spas The university turned Padua into one of the great centers of European culture. Galileo Galilei founded here the freedom to teach. The Basilica of Holy Antony attracts thousands of pilgrims every year. Notable artworks of Giotto, Donatello and Mantegna made it to the Italian Capital of the 14th and 15th century art. The cone shaped Euganean volcanic hills stand for Thermal holidays. After the round of golf people enjoy mud treatments and swim into thermal pools.

9. The Golf Districts • Treviso and the Prosecco hills A medieval town with old walls and the Piazza dei Signori as the heart of it. Due ist complexe canal system some tourist may remind the garden of Venice. Dante, the famous Italian poet mentions one of the bridges in his Divina Commedia. You will find a huge amount of trattorias offering Prosecco. It is an excellent sparkling wine that reflects exactly what the Italians stand for – flair, excitement, taste and inspiration.

10. The Golf Districts • Vicenza and the Palladio Villas Its longstanding tradition of producing wool and silk has resulted in one of the most important textile clusters in Italy. The City of Palladio -a worldfamous medieval architect - was designed as a UNESCO World heritage site in 1994.The villas he build just outside the town are really unique. The Colli Berici extend south of the old Town for 13km. Asiago and the Plateau of the Sette Comuni becomes a popular summer holiday winter & summer resort.

11. The Golf Districts The Dolomite Mountains- The Veneto Alps The fame of Cortina was discovered by tourists as long ago as 1860. 110km of alpineski slopes and 60km of crosscountry ski trails made it one of the most famous resorts. In the summer open also for golfers.The protected natural area covers 11,200 ha. Belluno is the main town of the Dolomites.

12. The Golf Districts • Rovigo & The Natural National Park of the Po Delta The Po Delta is the most famous attraction. It brings the water through five arms and 14 estauries spread over an area of 400km² to the Adriatic Sea allowing a unique natural environment. Rovigo and the Natural park of the Polesine are the main attractions.

13. 2008/2010 Actions • Nearly 100 Golfevents were held allover Europe to promote our regional specialities to more than 10,000 players • Press trips were organized to present the new Golf destination • Presence at the most important tourism fairs BIT Milan, ITB Berlin, WTM London • As well as hospitality tends at the German Open and British Open

14. Pictures • Find more under www.golfinveneto.com Press Trip September 2010 British Open St.Andrews 2010

15. Golf & More • Good Wine & Food

16. Tasting Emotions

17. More numbers.. • We gave away 10,000 Polo Shirts 30,000 Golfballs and 20,000 Golfcaps

18. More than 15,000 Prosecco were opened…

19. 1 to 1 Marketing • 20.000 catalogues were distributed

20. Veneto Taste GC Marbella GC Paris S.F. Courson

21. Veneto Prosecco Tasting • K-Club , Dublin 2010

22. www.facebook.com /golfinveneto • We managed to get 10,000 new friends Golf Club Dresden Golf Club Karlovy Vary

23. Planned activities • We are currently preparing a master plan for promoting the golf product in Veneto for the coming years, we have the backing of the government who is committed to help us and we are also determined to make the best use of all available communication devices. • In particular we feel the use of the internet is going to be of huge benefit, providing it complements the use of more traditional types of communication. The internet is crucial and one of our main tasks is to get the tour operators, golf courses, golf resorts hotels and tourist boards, working closely together for the future. • The plan will include an active press relations campaign, advertising, event management, golf exhibitions in the Veneto region, direct marketing as well as fam and press trips.

24. More 2011 Details • Launch of www.golfinveneto.com as THE golf plattform of the Veneto region • Press trips to discover the New Golf Destination „All in One“ • Media days in your home country (United Kingdom, Sweden and Germany) • Active partecipation at golftargeted events • Advertising campaigns as well as special golf promotions • Golfevents on Veneto golf courses

25. Save the date 2011 We have planned„The Veneto Invitational Day“ for media partner, tour operators and friends will be held on special golf courses: • 4th-7th April, Educational (Vinitaly Verona) • 8th June, GC RAC Epsom London • 21st June GC la Tournette Bruxelles • 20th July Scandinavian Masters GC to be defined • 30th August GC Eichenried, München (Golf Europe) • 9th September GC Sporting Club Berlin Bad Saarow • Golfexhibitions on Veneto Golf courses

26. We have the product, we have the desire, and we also have the infrastructure to deliver it to our customers.43 Great Golf Courses are waiting for you..