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The AASA (School Superintendents Association) drives initiatives focused on creating conditions for all children to succeed as lifelong learners. Key programs address rigorous standards, effective data use, and the transformation of struggling schools. AASA advocates for early childhood education, coordination of services, and targeted support to combat poverty. Through public policy efforts, media relations, and professional resources, AASA engages educational leaders and policymakers to drive systemic change, ensuring that education is accessible and effective for every child.
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AASAInitiatives Programs Services January 2010
All Children Will Learn • AASA legislative agenda • ESEA reauthorization • Rigorous standards / meaningful assessments • Great teachers and leaders • Effective use of data systems • Transforming struggling schools • Governing board approval - February
Educating the Total Child • Creating conditions for all children to become successful, lifelong learners • Poverty • Early childhood education • Coordination of services • Focusing federal dollars where they’re needed the most
State of the Superintendency • Published every decade • Personal characteristics • Professional experience • Superintendent / school board relations • Females / ethnicity in superintendency • Professional preparation and training
Public Policy & Communications • Ongoing meetings with Secretary Duncan and U.S. Dept of Education staff • Ongoing meetings with House & Senate staff • Twice monthly video updates from Bruce Hunter • Sending “smart briefs” (business mgrs) • Conducting surveys (economic impact of ARRA)
Finance & Operations • All major associations feeling the pinch • Changes in banking services • Monthly / quarterly budget adjustments • Leasing office space • Exploring other revenue sources
National Conference on Education • 2000 registered • New Marketplace format • Great program
PR / Media Relations • Proactive media relations program • The Leader’s Edge e-newsletter • AASA books for school leaders • AASA professional library - $99 • Toolkits
Social Media • AASA Radio www.aasa.org/radio.aspx • AASA Blog www.aasa.org/AASAblog.aspx • Facebook www.facebook.com/AASApage • Twitter www.twitter.com/aasahq • YouTube www.youtube.com/AASAVideoCenter • LinkedIn www.linkedin.com/groups?gid=1886639 • How to Articles www.aasa/multimedia.aspx
Children’s Programs • Childhood obesity (webinars, academics, publications) • Urgent need mini-grants ($29,000) • Asthma / H1N1 (Asthma leadership forum – Detroit) • Ready by 21 • Healthy school environments • Focus on children at NCE