SWOT Analysis of Sarah Taqui
I. Presentation of Samsung • II. SWOT Analysis A. What is it? B. Application
II. SWOT Analysis • A. What is it? • SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a company or a project.
B. Application Internal External Opportunities Gain market share, Introduction of unique products or more variety, Launch of new user friendly mobile phones, Opening of stores. Threats The competitors in mobile phones market: Nokia, Apple, etc. Samsung competitors in electronic market: Sony, Panasonic, LG, etc. Its competitors’ advertising, Lack of fashion statement. Strengths • The widest range of product portfolio, • Predominance in market share in mobile phones, • Samsung brand value expansion, • Heavy assets of technology. • Focus on the innovations, • Investments. Weaknesses • Not proactive in introducing new products, • Image of low quality products, • Samsung products are not user friendly.