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ICIC Innovative Concept for Internationalizing Companies The curriculum Bucharest, September 2nd 2010 Rupert Beinhauer. „ Foreign trade is necessary for being a successful economic nation. Competition is constantly more severe and increasing .“
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ICIC Innovative Concept for Internationalizing Companies The curriculum Bucharest, September 2nd 2010 Rupert Beinhauer
„Foreign trade is necessary for being a successful economic nation. Competition is constantly more severe and increasing.“ „Enterprises face the strategic challenge to develop strategies to enter new foreign markets to remain competitive.“
Europe should be the strongest knowledge based economy (Lisbon Strategy) participation rate in education has been set as one major Lisbon progress indicator governments should play a more active role in helping companies to try to expand abroad and provide training in key areas (OECD conference Athens) But Europe is still facing a problem: some countries lag behind in their internationalization endeavors and are participating significantly less in exports, this problem has even increased due to the financial crisis European perspective
2003 : a consortium of 8 partners applies for INCO 2004 – 2006 INCO 2008 : IC&IC (Formenerg, Bucharest) 2009 : INCO 2(bit management, Austria) 2010 : INCO next(Kauna regional, Lithvania) INCO - a short history
Lack of foreign language skills (33,3%) Lack of international project management competences (29,6%) Lack of international legislation knowledge (48.1%) Lack of intercultural management skills (29,6%) Lack of international companies logistics (29,6%) Lack of international business presentation skills (22,2%) Lack of experience in international business (33,3%) Market entry barriers (71,3%) The entry on international markets is considered difficult (66,6%) Which knowledge is missing most?
Essentials of Internationalization Consulting [INCO] International Strategies of Market Entry [IME] International Project Management [IPM] Intercultural Management [CULT] Legal Aspects of Internationalization [LAW] English for Business Communication [ENG] The courses
Course: Funding of internationalisation projects [FUND] Course: International Entrepreneurship [IE] The INCO certification board – Europe wide certification of INCO (and perhaps also future IC&IC) courses Update of e-learning platform Including of (even more) lessons learned from the financial crisis New developments
Thank you for your attention!If you have suggestions and ideas, just let us know:rupert.beinhauer@fh-joanneum.at