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„What are health and well-being tourists looking for?”

International Conference HEALTH AND WELL-BEING NEW OPPORTUNITIES FOR PORTUGAL. „What are health and well-being tourists looking for?”. Claudia Wagner, Managing Director January 13 th , 2010. Agenda. 1. FIT REISEN : Specialist in Health Tourism 2. Trends in Wellness- and Health Tourism

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„What are health and well-being tourists looking for?”

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  1. International Conference HEALTH AND WELL-BEING NEW OPPORTUNITIES FOR PORTUGAL „What are health and well-being tourists looking for?” Claudia Wagner, Managing Director January 13th, 2010

  2. Agenda 1. FIT REISEN: Specialist in Health Tourism 2. Trends in Wellness- and Health Tourism 3. Tailored Wellness- and Health Tourism 4. Target group oriented packages for the future 2

  3. 1. FIT REISEN: Specialist in Health Tourism Specialist for… Wellness & Beauty Cure & Medical Wellness Ayurveda & Thalasso Health & Spa 3

  4. FIT REISEN: Specialist in Health Tourism • Philosophy • Holistic approach • Body, mind and soul • Nutrition, relaxation, activities • Individual packages • Expert advices • Sustainability: Solution oriented treatments • High quality standards by the choice of the hotels Sustainable Health trough high quality standards 4

  5. FIT REISEN: Specialist in Health Tourism • Successfully positioned • High class and diversified packages • Great value for money • High reputation among the travel agencies • 322 Hotels with Wellness- and Health programs • 172 Destinations • 32 Countries worldwide More than 30 years experience in healthy holidays 5

  6. 2. Trends in Wellness- and Health Tourism • Megatrends • „Creation of Meaning“ • Slow down one's life • Recover one's balance • Looking for a new way of lifing • „Relaxing and Recreation“ • Enjoying peace and quiet • Feeling relaxed, healthy and beautiful • Being active • „Health“ • Improve and maintain health gets more important • Higher willingness to invest in the own health • „Demographic Changes“ • Number of Best Agers increases • Best Agers nowadys are experts in travelling • Affinity to wellness and health care 6

  7. Wellness & Health 7

  8. Trends in Wellness- and Health Tourism • Health is an art of shaping one's life • Travelers want to support or improve their health during their vacations - with enjoyment Lifestyle • Lifestyle: behavioral patterns and attitude • Diseases of today and tomorrow are the results of the individual lifestyle(e.g. Burn out, diabetes, tendencies to overweight) • „Healing by Movement“ (J. BLECH) • „Healthy by Stress “ (H.J. RICHTER / P. HEILMEYER) Use, maintenance & development of health potentials 8

  9. Trends in Wellness- and Health Tourism • Individual Lifestyle-Change • Change is a psychological & physical challenge • Change needs a strategy to achieve the goals • Attitude modification • Regular activities (fitness, cardio-training, Yoga, Qi Gong) • Change of eating habits („You are what you eat“) • Recognition of an addiction and change (e.g. smoking / alcohol / sugar / amphetamines & suppressants) Individual change of lifestyle 9

  10. Trends in Wellness- and Health Tourism • Wellness • German Wellness Association (2008) defines „Wellness“ • „Enjoyable and healthy lifestyle“ • Fundamental idea: Promoting self-competence for health • Wellness still remains a growth market • Since the qualification of the products was in the focus so farnow the trend is toward segmentation to the needs of different target groupse.g. families, golfers, couples, adventurers High quality wellness packages for different needs 10

  11. Medical Wellness: high growth predicted until 2020 Forecast: Development of Medical Wellness in Germany +119% 2007 2020 +91% +80% Anti Aging Medical Wellness Beauty Source: Institut für Freizeitwirtschaft, Munich 11

  12. Quality is a main factor for the constant growth of Medical Wellness The market for Medical Wellness will continue to grow – but quality orientation is of high importance • The future market Medical Wellness including services to promote a healthy lifestyle is still developable • The gap in between freeloaders and specialists with quality-oriented offers is getting bigger • Big challenge for customers: to find a reliable partner in this big market with suitable/individual Medical Wellness packages FIT Reisen offers a good orientation & guidance 12

  13. Medical Beauty • Medical Beauty – rejuvenated back from holiday • Dental treatment e.g. Bleaching • Gentle method of treatment without cutting for a smooth skine.g. with methods like "Rejuvenation with Stem Cells from Your Own Fat” • Packages in the FIT REISEN program • Wellness-Holidays with Medical Beauty in the Hotel Sun Resort, Herceg Novi / Montenegro • e.g. Medical check-up, mesotherapy, acupuncture, herbal therapy • „ZOOM! Bleaching“ in the the beauty center GHC Schönheitszentrum in Prag / Tschechien Small but fine selection of high quality offers

  14. Trends in Wellness- and Health Tourism • Trends of the FIT REISEN program: • Prevention packages and health treatments • in a well-being ambiance • Traditional cures • Thalasso • Wellness & health • Ayurveda • Slimming cures • Detox • Purification

  15. Trends in Wellness- and Health Tourism Guests booking a FIT REISEN package (two persons traveling) (traveling with children) (traveling alone) 15

  16. 3. Tailored Wellness- and Health Tourism by FIT • What FIT REISEN experts say: • „Guests do expect high quality and sustainable treatments“ • Criteria • Individual, personal and expert advice • Medical consultation & support at the hotel‘s spa center • Medical Coach: physicians are partners, not regulators • Configuration of an individual treatment plan • Consultation with physicians (before and after) including diet or nutrition advices (sustainability) • New methods of treatment: e.g. Cryo-Therapy, Colon therapy, new diagnostic methods Quality and sustainability 16

  17. Tailored Wellness- and Health Tourism by FIT • The meaning of custom-tailored Wellness- and Health Tourism by the tour operator FIT REISEN • FIT REISEN is a partner for the future travelers • Strategy: adjustment to individual wishes and consumer needs • FIT REISEN wants to give advice to make the right choice in the broad variety of wellness and health programs on the market But how…. • by recognition of customer needs & consumption types • by offering specialized offers: „tailored wellness & health programs“ • by offering information & consultation during the booking process 17

  18. Tailored Wellness- and Health Tourism by FIT • Products and content • From Traditional Cure to Medical Wellness with natural products • Health Care with programs for Activity, Relaxation and Nutrition • Thalasso • Ayurveda • Purification, Detoxification, Rejuvenation • Wellness for different needs (e.g. fitdeluxe, Wellness & Golf, short trips) • Medical Beauty and dental treatment • Wellness & Health packages in combination with round trips for adventurers • Family-wellness packages • Burnout & Stress management 18

  19. 4. Target group oriented packages for the future • Future Travelers – LOHAS: „Lifestyle of  Health and Sustainability“ • Travelers with high individual expectations to health and sustainability • Target Group 1: • well-performers mainly 30plusbeing aware that prophylactic actionsare needed to maintain the actual health status Target Group 2: • with medical indications mainly 50pluse.g. with rheumatic diseases, fibromyalgia,diabetes, Burn out 19

  20. Target group oriented packages for the future • Target Group 1Thalasso in Egypt • La Résidence des Cascades***** on the peninsula Soma Bay • Thalasso programs like “Revitalization - Total well being“ with medical consultations, 4 treatments per day incl. the use of Aquatonic Seawater Parcour • individual treatments e.g. massage, gymnastic, Vichy shower • One of the biggest Thalasso Center (7,500 square meters) in the Mediterranean area • Member of “The Leading Hotels & Spas of the world“ • Can be combined with round trips to Luxor or Assuan New destination in the FIT REISEN program 2010

  21. Target group oriented packages for the future • Target Group 2Traditional Cure and medical wellness in the Czech Republic • Kurhotel Royal Marienbad**** in the famous health resort Marienbad • Main Package: Medical Wellness (Complex Cure) • aligned to individual needs • Medical consulting and/or examination • Individual program with 22 treatments per week as per diagnosise.g. massage, bath, mudpack, inhalation, CO2-therapy, gymnastic • Also “anti stress cure”, “vital cure”, sneak holidays • Half board, different diets available e.g. lactose-free, diabetes or calorie controlled • Use of the spa facilities: indoor pool, sauna, fitness room • Facilities for golfing, tennis and in wintertime cross-country skiing nearby New package in the FIT REISEN program 2010

  22. Target group oriented packages for the future • Perspective • Health will become a private affair • Prevention will become more and more important • Change of lifestyle: Balance of body, soul and mind in the focus • Growing expertise of customers • Willingness for private investment in health care, medical beauty and medical wellness will increase • Guest are looking for individual programs with high quality Holiday as a chance to improve and maintain Health

  23. You find our complete catalogue online on: www.fitreisen.de If you have any further questions please do not hesitate to contact us now or later: FIT REISEN GmbH Ravensteinstraße 2 60385 Frankfurt am Main Germany Phone: 0049 69 4 05 88 50 E-Mail: info@fitreisen.de

  24. Thank you for your attention.

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