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When More Is Less : The Paradox of Choice in Search Engine Use

UNIVERSIDAD CATÓLICA SAN PABLO VICTOR ARROYO victor.arroyo@ucsp.edu.pe. When More Is Less : The Paradox of Choice in Search Engine Use. Antti Oulasvirta, Janne P. Hukkinen Helsinki University of Technology TKK. Barry Schwartz Psychology Department Swarthmore College. OVERVIEW.

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When More Is Less : The Paradox of Choice in Search Engine Use

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  1. UNIVERSIDAD CATÓLICA SAN PABLO VICTOR ARROYO victor.arroyo@ucsp.edu.pe When More IsLess:The Paradox of Choice in Search Engine Use • Antti Oulasvirta, Janne P. Hukkinen • Helsinki University of Technology TKK Barry Schwartz PsychologyDepartment SwarthmoreCollege

  2. OVERVIEW • Introduction • Choice Among Results • Method • Results • Conclusion

  3. Introduction Choice Among Results Method Results Conclusion The Paradox of Choice in Search Engine Use • Google • Theparadox of choice

  4. Introduction Choice Among Results Method Results Conclusion The Paradox of Choice in Search Engine Use • Phase 1: Attraction • Phase 2: Choice n(n-1)/2 • Phase 3: Evaluation

  5. Introduction Choice Among Results Method Results Conclusion The Paradox of Choice in Search Engine Use • Participants • Experimental design • Materials • Procedure

  6. Introduction Choice Among Results Method Results Conclusion The Paradox of Choice in Search Engine Use • Satisfaction • Confidence • Carefulness • Suitability

  7. Introduction Choice Among Results Method Results Conclusion The Paradox of Choice in Search Engine Use • Wefoundthat a six-item search result list was associated with higher satisfaction, confidence, and perceived carefulness than a 24-item list. • The paradox of choice has important implications for the design of searchengineresults.

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