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Future energy communities

This study investigates the impact of social factors on the acceptability of smart energy systems within future energy communities. By exploring the interplay of individual and group norms through Value-Belief-Norm Theory, the research reveals how injunctive and personal norms influence energy behavior. Utilizing a sample of 110 participants, the findings indicate significant correlations that suggest the importance of internalized norms and group identification in fostering long-term commitment to sustainable energy practices. The study emphasizes the need for local energy initiatives to navigate social dynamics effectively.

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Future energy communities

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  1. The normative route toacceptability of energy alternatives Future energy communities Marko Milovanović, Linda Steg & Russell Spears University of Groningen

  2. Goal study • Study the effects of social factors on acceptability of smart energy systems • Future landscape: local energy initiatives

  3. What are smart energy systems?

  4. Energy transitions • Individual approach • Value Belief NormTheory • Social approach • Normative route • Group norms Personal norms

  5. Method • Sample N = 110 (58 male, 51 female), Age: M = 44.3 years, SD = 11.2 • Acceptability 2 items, α = .89 • Injunctive Norm 1 item • Personal Norm 3 items, α = .81 • Group-id: Self-stereotyping 2 items, α = .80

  6. The normative route toacceptability R2 = .166 b = .460, p < .001 IN Acc

  7. The normative route toacceptability R2 = .257 b = .246, p = .033 IN Acc b = .540, p < .001 b = .397, p = .001 PN

  8. The normative route toacceptability R2 = .257 b = .246, p = .033 IN Acc b = .397, p = .001 PN grID b = .124, p = .048

  9. The normative route toacceptability R2 = .268 b = .216, p = .067 IN Acc b = .687, p < .001 b = .365, p = .001 b = .427, p < .001 PN

  10. Conclusion Internalizednorms Long-term commitment

  11. Thank you for your attention! Questions?

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