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Aspira Networks

Aspira Networks. The Changing View of Networks. • New services create ever higher bandwidth requirements for networks. • Despite the bad economy, people are shopping at home, on their phones, at the office and via free Wi-Fi networks

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Aspira Networks

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  1. Aspira Networks

  2. The Changing View of Networks • New services create ever higher bandwidth requirements for networks • Despite the bad economy, people are shopping at home, on their phones, at the office and via free Wi-Fi networks • The beneficiaries of these online services and sales are the affiliate networks, the consumers and the retailers • The networks field the costs of the traffic with pricing pressure 2 Confidential

  3. Changing the Network Revenue Model • Establishing an opt-in loyalty & rewards model on a network level – Tie in focused marketing and contextual location based targeting to drive traffic – Capture profound data in aggregate With Aspira technology, networks earn revenue from commercial (shopping) traffic – Shopping traffic creates affiliate referral commissions – Traffic loads and user experience don’t change • Shopping Revenue Network Expense 3 Confidential

  4. Aspira Networks • An industry-leading affiliate marketing company for network owners • 7 Full-time employees – Seasoned team with a history of commercially successful products – Experience working with every significant wireless carrier & OEM • Extensive network of contractors • Patents pending • Partnered with 1200+ retailers and service providers – More being added every day 4 Confidential

  5. The Aspira Networks Solution The Network Targeting Data (Future) Internet Traffic Sell Products • User Notifications when a traveling to a member site • “Specials” Pop-up • Cash Back for Purchases at member stores Users Reporting Reporting Aspira Deployed Servers Internet Traffic Internet Traffic User Opts In Retailers Aspira System Drive Traffic • Branded Portal • Member Store List • Newsletters (Targeted) • SMS Ads • MMS Ads • Email Ads • Captive Portal w/ads Link Data Link Data & $ Ad Content Ad Content Marketing 5 Confidential

  6. Purchasing Example With Aspira • User (or network owner) opts into program • Receives a newsletter – e.g. “How to Purchase a PC” • User window shops at www.hp.com – User is notified via URL bar and interstitial that if they purchase, they will receive 4% cash back • Improving chances of a sale – User is presented with coupons for HP: 25% off HP Elite PC of $899 or higher expiring in 2 days • Adding sense of urgency improves chances of sale – User makes purchase for $648 saving 28% – Store makes a sale – Aspira and Network earn commission 6 Confidential

  7. Aspira Networks Deployment Options Large Networks Corporate Offices Small Businesses Single Site •Large Data Centers •Large Network Providers •ISPs •Fortune 1000 •Large Offices •Small & Medium Data Centers •Large Hotels •Apartment Groups •Small Hotels •Small Offices •Large Sit-down Locations •Small Apartments •Coffee Shops •Wi-Fi Hot Spots •Public Spaces (2-6 Months) ~40% Core Focus (1-3 Week) ~55% (3-4 Week) <5% Aspira Interchange Software 7 Confidential

  8. Competitive Advantage: Data Depending upon the deployment • Data is collected in aggregate (no identity) • Main focus of local data is for “Aspira” targeting • Always used to profile network location • Network Targeting • Contextual Location Based Data • Category Analysis Retailer Targeting #1 •“Free” Upstream History •Limited Life Data Retailer Targeting #2 • “Pay to Play” Upstream History for Purchases • Limited Life Data Confidential

  9. Aspira Demo Confidential 9 9

  10. Our Retail Relationships • 1200+ stores in North America • 20-50 stores added each week – Pending with over 300 new stores in US and Canada • 1000s of additional stores available 10 Confidential

  11. Retail Management System (RMS) R R Commission Junction R R R Linkshare R R Google Affiliate Network R Aspira Partners R R Other Affiliate Networks R R R R R R R R R R R Other Retailers R R R R R R R R R R R R R R R R R R R R R R Confidential Confidential 11

  12. Retailers in the US Confidential Confidential 12 12

  13. Aspira Interchange is a Learning System • Identifies new commercial sites based on consumer buying behavior – Automatically adds new sites to your portfolio • Provides information on customer purchasing – at the aggregate level – We can integrate with billing systems • Provides location-based information (WiFi & LBS) – Enables you to charge for location-based advertising • Over time, the system enables data-based customization, maximizing revenue opportunities •Add to database •Track popularity •Track location data New Retail Sites •Add to database •Track popularity •Track location data New Service sites Non – commerce sites •No action taken 13 Confidential

  14. Why LiliDeals? • An important part of the product – white label • It provides a test bed for the back-end systems – 50% of LiliDeals systems overlap with the support systems for the server business • It provides a marketing test bed for influencing end-users • A means of exploring other technologies and validating assumptions about the market 14 Confidential

  15. Competitive Advantage: Barriers to Entry • Protected by Patents – 3 Technology patents filed – 4 Additional technologies under investigation • The Product Approach Requires Unique Knowledge – In-depth knowledge of router device porting layer and chipset is required – Understanding of carrier and ISP network architecture – Experience working with other network services (e.g. MMS, SMS, LBS, ad systems, affiliate networks) • Extensive Retail Relationships Required – Knowledge of retail systems processes – Ability to establish relationships with 1000s of stores • Business Approach Eliminates Competitive Opportunities – As network opportunities are locked down, competitors’ access to the well dries up 15 Confidential

  16. Key Milestones Technology Working Demo Deployable Optimized For Environment Stores 0 500 1000 Pilot Deployments (Sites) 0 1 2 3 4 5 6 7 8 9 10 15 Pilot Deployments Reach of Contracts (Users) 0 10K 20K 30K 40K 50K 60K 70K 80K 90K 100K Average Acquisition Cost per User: $3 Average Revenue per User: $2.10 per Month • Patents Team Idea Plan Strategy Payout • 16 Confidential

  17. 2010 Revenue Projection Note: • • ISP and corporate partnerships are NOT reflected in the above revenue projections Revenue is paid ~60 days after booking 17 Confidential

  18. Projected Financials & Key Stats Annual Revenue Distribution Projected Financials Quarter Ended 1stQtr. 2ndQtr. 3rdQtr. 4thQtr. Total 1st Qtr Year 1 Revenue $ 5,676.60 $ 63,596.61 $ 390,664.89 $ 1,799,735.64 $ 2,259,673.74 25% 40% 2nd Qtr Expenses $ 47,562.23 $ 326,006.23 $ 589,543.52 $ 925,352.66 $ 1,888,464.64 EBITA $ (41,885.63) $ (262,409.62) $ (198,878.63) $ 874,382.98 $ 371,209.10 3rd Qtr Year 2 Revenue $ 2,000,696.64 $ 2,116,782.57 $ 2,643,734.42 $ 11,114,957.33 $17,876,170.97 17% 4th Qtr Expenses $ 1,153,823.04 $ 1,258,488.42 $ 1,342,296.11 $ 1,373,541.49 $ 5,128,149.06 18% EBITA $ 846,873.60 $ 858,294.15 $ 1,301,438.31 $ 9,741,415.84 $12,748,021.91 Year 3 Projection Financials Comparison Revenue $ 6,844,734.10 $ 6,910,202.45 $ 8,995,535.44 $ 40,276,779.37 $63,027,251.36 Expenses $ 1,797,224.94 $ 1,743,224.94 $ 1,636,782.63 $ 1,674,430.32 $ 6,851,662.83 EBITA $ 5,047,509.16 $ 5,166,977.51 $ 7,358,752.81 $ 38,602,349.05 $56,175,588.53 1. Projected financials developed from Midlevel (Green) projection financial comparison Financials normalized to annual revenue distribution Revenue numbers assume blue area only (2010 Revenue Projection) Large ISP or corporate partnership not accounted for in 1styear Assumption is 1 large network partnership in 2ndyear and an additional one in 3rdyear 2. 3. 4. 5. 18 Confidential

  19. Other Potential Applications • Aspira is focused on large network deployments because they provide the greatest market opportunity • Other potential applications of the technology: Product: End User Router Deployments Data Reports: What They Buy & Where Product: Small Local Network Deployments 19

  20. Return for Investors • Today there are very few players and many opportunities. Key opportunities include: – Network providers who would like a stake in the revenue stream of their competitors or to differentiate their portfolio – Router manufacturers such as Cisco, NETGEAR, Buffalo and others who want to significantly differentiate their router portfolios – Affiliate networks who want to extend their reach into wireless – Ad networks who are looking to provide end-to-end throughput in wireless 20

  21. Questions & Answers Mark Robinson CEO Aspira Networks (650) 862-8418 mark@aspiranetworks.com www.aspiranetworks.com 21 Confidential

  22. By the Numbers – United States Assumptions • $3 off network spend per month (Wireless) • $50 off network spend per month (Wireline Data) • Average overall yield per purchase = 2% Does not assume corporate Internet volume 22 Confidential

  23. Aspira’s Numbers – United States Assumptions • $3 off network spend per month (Wireless) • $50 off network spend per month (Wireline Data) • Average overall yield per purchase = 2% Does not assume corporate Internet volume 23 Confidential

  24. Aspira’s Numbers – Canada Assumptions • $3 off network spend per month (Wireless) • $50 off network spend per month (Wireline Data) • Average overall yield per purchase = 2% Does not assume corporate Internet volume 24 Confidential

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