Conference 2011

1. Conference 2011 After the Academy - What Next? Using Digital Storytelling in the Classroom Teaching with Technology Spring University of South Carolina - Upstate SNPA 302 Nonprofit Administration and Leadership John T. Long, Ph.D.

2. 2008 Competencies Nonprofit Marketing • Explain the importance of a marketing philosophy in a nonprofit organization. • Explain the nature of public relations activities for nonprofit organizations. • Explain the role of community outreach activities. • Develop strategies for obtaining client feedback. • Discuss strategies for conducting a community needs assessment. • Explain the importance of maintaining information systems.

3. Stanford Social Innovation Audio Lectures - http://sic.conversationsnetwork.org/shows/detail3170.html# Storytelling for a Good Cause Andy Goodman Communication consultant Storytelling for a Good Cause “How to tell stories so other people will follow?” “It is my belief that storytelling is the single most powerful communication tool that we have.” Andy Goodman, September 2006

4. Learning Objectives By the end of the three training sessions, the learner will be able to: • Define digital storytelling and why it is important, • Identify elements of a digital story, • Explore ways to develop purpose, • Describe the work breakdown structure, • Locate helpful resources, and • Use software applications to produce story.

5. What is Digital Storytelling? (my example) Digital Storytelling Definition Many definitions, but… in general, combining the longstanding art of telling stories with any of a variety of available multimedia tools, including graphics, audio, video, animation, and Web publishing.

6. Evaluation Elements of a Digital Story • Overall Purpose of the Story • Narrator’s Point of View • A Dramatic Question (or Questions) • Choice of Content • Clarity of Voice • Pacing of the Narrative • Meaningful Soundtrack • Quality of the Images • Economy of the Story Detail • Good Grammar and Language Usage

7. Elements of a Digital Story Emotion 7. Soundtrack 2. Point of View 3. Dramatic Question 8.Images 4. Content 1. Puppy Purpose 5. Clarity of Voice 10. Grammar & Language 9. Economy of Detail 6. Pacing

8. “Numbers numb, jargon jars, and nobody ever marched onto Washington because of a pie chart.” – Andy Goodman

9. “A good story often comes from looking at the familiar in a new way with new meaning” - Joe Lambert Purpose of Digital Storytelling Inform?- service learning - nonprofit organization - social issue train - Educate? support - Recruit? - staff - board - volunteer Other Purpose?

10. Work BreakdownStructure Step 1 – orientation to project (in-class) Step 2 – idea generation, story proposal (purpose/audience/topic – March 17) Step 3 – storyboarding and script development (200-300 words, copy due in class – March 31) Step 4 – peer “walk about” (March 31) Step 5 – gathering the pieces (pictures, video, etc.) Step 6 – putting it all together (draft digital storytelling) Step 7 – peer evaluation (out of class, via rubric – April 5) Step 8 – classroom film festival (April 12,14)

11. Tools for Creating Digital Stories • Microsoft Photo Story • Microsoft Movie Maker • Apple iMovie • Microsoft PowerPoint • Many other software options www.uscupstate.edu/digitalstories

12. Let’s Make a Digital Story! http://www.youtube.com/watch?v=c6-NuHdpC4Q&feature=related http://www.youtube.com/watch?v=JZXK68NS7gU

13. Other Programs of Interest http://animoto.com

14. Lessons I Think I’ve Learned(this semester) • Increased confidence in presenting DST • General Knowledge (thanks DST Academy) • Lesson plan • Sequence in course curriculum • Ways to incorporate DST in less time • Practice techniques (picture stories of course topic) • Things still to learn • DST in process (walk abouts, student evaluations…) • Quality of student DST (student evaluation of process) • Involve community

15. John T. Long, Ph.D. Nonprofit Administration 800 University Way Spartanburg, SC 29303 jtlong@uscupstate.edu 864.503.5241