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Captivating Advertisement Layout Tips and Examples for Successful Marketing Campaigns

Learn effective strategies to create compelling advertisement layouts that grab attention, communicate messages clearly, and drive sales. Explore key principles, layout rules, and practical examples to enhance your advertising efforts. Whether you're targeting specific audiences, promoting sales events, or showcasing products, this guide provides valuable insights to help you craft impactful advertising materials.

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Captivating Advertisement Layout Tips and Examples for Successful Marketing Campaigns

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  1. Ag Fact! 11/9 • The majority of people (~65%) take in information _________!

  2. Ag Fact! 11/16 • The majority of people (~65%) take in information visually!

  3. Advertising Copy Layout Agricultural Sales Sutherlin AST

  4. Focus on the bold words! Draw pictures!

  5. Advertisement Layout Goals: • Create interest in a product/service • Convincecustomers to select your product/service http://www.stocklayouts.com

  6. Advertisement Layout Goals: • Connectpeople looking for your product/service to you • Communicate where they can find this product/service http://www.stocklayouts.com

  7. Advertisement Layout • Layout Rules – based on David Ogilvy • Visual (top left) • Caption • Headline • Copy (use a drop cap) • Signature (bottom right) http://desktoppub.about.com/od/ads/ss/ogilvy_4.htm

  8. Advertisement Layout • Variations on the rules • Use headlines first if it has more impact than your image • Put headlines to the right of the image http://desktoppub.about.com/od/ads/ss/ogilvy_4.htm

  9. Advertisement Layout Key Things to Remember: • Make it look good! • Make it appealing, eye-catching • Use clear, specific pictures • Use bright colors that work together

  10. Advertisement Layout Key Things to Remember: • Keep it simple! • Focus on what you want customers to know! • Ex: Sale! New Product! Upcoming Event! • Use short, powerful words and keep writing brief

  11. Advertisement Layout Key Things to Remember: • Know what you are selling and who it is for (target audience)! • Make sure your ad is consistent (pictures/words/etc) • Use key terms/etc that will reach your target audience

  12. Advertisement Layout Key Things to Remember: • Include an Action! • Give the customer something to do • Ex: Come by our store (include address/directions); Call us now! (give number); Don’t miss this! (time/place); etc

  13. Advertisement Layout Example 1 On sale now: Cars and trucks All on sale This weekend only at RaceCarsInc

  14. Advertisement Layout Example 2 This weekend only at RACECars! Corner of 1st and 2nd – across from the Market Questions? Offers? Call Mike at 459-1234!

  15. Advertisement Layout Example 3 2011 Speedster NOW $199,995! This weekend only at RACECars!INC Corner of 1st and 2nd – across from the Market Questions? Offers? Call Mike at 459-1234! Now is the time to get yours! Offers good for November 23-25 2008 – Stores open 8am to 6pm

  16. Ad! • Create an ad for DC Coop • Veteran’s Day Weekend Sale • All winter clothing on sale • All fencing on sale DC Coop3171 NE Stephens St. • Roseburg, OR • 97470 • P: 541.673.0601

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