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ADAPT IT

Summary of Adapt.IT's media engagement for 2018 annual results announcement, including interviews with top-tier media outlets and coverage breakdown.

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ADAPT IT

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  1. ADAPT IT Annual results announcement: Media engagement report 2018

  2. SUMMARY • The 16th of August 2018, saw the launch of Adapt IT’s annual results via • Content distribution to industry specific and broader mainstream media • Interviews with Adapt IT spokespeople, Sbu Shabalala, CEO and Nombali Mbambo, CFO • A total of 13 interviews took place with a range of top tier domestic and regional media outlets, such as Business Day, Tech Central, Power FM as well as CNBC Africa (WE was tasked with securing 10 interviews). Furthermore, the interviews with Tech News Africa and SA FM could not be conducted, due to pressing commitments and technical challenges faced by both media outlets. However, both outlets indicated that they would be keen on engaging with Adapt IT in future. • Additionally, WE Communications secured two additional profiling interviews for Adapt IT, which will take place on the 4th of September, which then brings total number of interviews to 15. • ​ • Over the past week, 22 pieces of coverage were secured, with a total AVE of R 816 008.97 (no multiplier added).  ​ • ​ • The coverage breaks down into:​ • 12 online​ • 4 broadcast​ • 6 print​ • ​

  3. ONLINE COVERAGE

  4. ONLINE

  5. ONLINE COVERAGE CLIPPINGS

  6. PRINT COVERAGE

  7. PRINT

  8. PRINT COVERAGE CLIPPINGS

  9. BROADCAST COVERAGE

  10. BROADCAST

  11. BROADCAST COVERAGE CLIPPINGS

  12. THANKYOU

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