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Rebranding of the London Docklands

Rebranding of the London Docklands. REBRANDING. You are to research and produce a case study of the London Docklands. You must include: Why did the docklands need to rebrand ( inc map) How did they rebrand the area What schemes were used How did the infrastructure change

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Rebranding of the London Docklands

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  1. Rebranding of the London Docklands REBRANDING

  2. You are to research and produce a case study of the London Docklands • You must include: • Why did the docklands need to rebrand (inc map) • How did they rebrand the area • What schemes were used • How did the infrastructure change • Was it straightforward • Has it been a success • Think of different perspectives and points of view • Look at data (egcensus, how can we measure its success) • Have there been an negatives impacts

  3. What do you think? • Was the rebranding of the London Docklands a success?

  4. Final Thoughts • ‘You can never rebrand and regenerate areas and help everyone. As long as the majority of people win, that’s ok’ • How far do you agree with this?

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