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B4Stage4 2014 Annual Meeting Wrap-up: Shaping Mental Health Advocacy for 2015

Dive into the insights from the B4Stage4 2014 Annual Meeting led by Paul Gionfriddo, the President and CEO, outlining key focus areas for 2015 such as marketing, prevention, youth outreach, and chronic disease advocacy tie-ins. Discover the call to action and the far-reaching impact of Mental Health America (MHA) in promoting wellness, early intervention, and integrated care for mental health. Join the movement and stay updated for the 2015 Annual Meeting!

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B4Stage4 2014 Annual Meeting Wrap-up: Shaping Mental Health Advocacy for 2015

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  1. MHA: Looking ForwardB4Stage4 2014 Annual Meeting Wrap-up Paul Gionfriddo, President and CEO

  2. B4Stage4

  3. B4Stage4 • In 2015… • Marketing and messaging. • Focus on prevention and earlier interventions. • Outreach to youth and special populations. • Tie-in to advocacy around other (often co-occurring) chronic conditions. • Our call to action.

  4. B4Stage4 Marketing and Messaging • Program branding. • Social media. • Ubiquitous symbol. • Elevator speech (with time to spare!).

  5. B4Stage4 Prevention and Earlier Intervention • Promotes wellness strategies. • Expanded MH screening. • Targeted referrals. • Supports comprehensive services – including health care, counseling, pharmacological, peer, family, and social supports. • Integration of health and behavioral health.

  6. #B4Stage4 Outreach to Youth and Special Populations • Twitter hashtag/social media connection. • Logo design contest. • Core public education take-home.

  7. B4Stage4 Tie-In to Chronic Disease Advocacy • Anti-stigmatizing, anti-discriminatory. • Builds a bridge to other advocates. • Creates a language for integrating disease management strategies. • Tie-in to advocacy around other (often co-occurring) chronic conditions.

  8. B4Stage4 Our Call To Action • Defines our mission and unique space. • Erects a big tent. • Communicates what we want. • Invites endorsements/petition signing.

  9. B4Stage4: MHA’s Reach • Email: 25,000 • Screening (est.): 300,000 annually • Website: 2 million annually • Mental Health Month: 3,000 downloads, • 3 million+ reach

  10. MHA and NAMI: New Media Presence

  11. What Comes Before Stage 4 • Wellness and Prevention • Early identification • Early intervention • Integrated care • Family support • Peer support • Housing • School • Work LIFE

  12. Join the Cause. Endorse B4Stage4 Today! B4Stage4

  13. For a B4Stage4 Update • Join us at our 2015 Annual Meeting!* • Mental Health America • Hilton Mark Center • Alexandria, VA • June 3-5, 2015 • *Special low price for 2014 meeting participants

  14. SAFE TRAVELS. SEE YOU NEXT JUNE!

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