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Unlocking HD Voice: Driving End-User Demand

Explore the significance and benefits of HD Voice technology to appeal to end users and stimulate demand. Learn why understanding HD Voice is crucial for vendors, enterprises, and individuals. Discover how HD Voice enhances communication clarity and efficiency for a variety of applications.

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Unlocking HD Voice: Driving End-User Demand

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  1. Triggering End-User Demand Jeffrey Rodman Co-Founder, CTO HD Voice Summit September 2009

  2. Agenda • An overview: what and why? • Some highlights on current uptake • Ten Reasons to Appeal to End Users

  3. Why do we need it?

  4. Who’s Not Convinced, and Why? • Some vendors • Some enterprises • Some people • They don’t understand what HD Voice is • They don’t understand why it’s important

  5. Who’s Not Convinced, and Why? • Some vendors • Some enterprises • Some people • They don’t understand what HD Voice is • They don’t understand why it’s important • They need it, they just don’t realized they need it

  6. What is HD Voice, Anyway? Traditional Telephone 300 - 3300 Hz 300 14000 Hz 3500 100

  7. What is HD Voice, Anyway? Traditional Telephone 300 - 3300 Hz 80 - 14,000 Hz Human Speech 300 14000 Hz 3500 100

  8. What is HD Voice, Anyway? Traditional Telephone Presence 300 - 3300 Hz 80 - 14,000 Hz Human Speech 300 14000 Hz 3500 100

  9. What is HD Voice, Anyway? Traditional Telephone Consonants Presence 300 - 3300 Hz 80 - 14,000 Hz Human Speech 300 14000 Hz 3500 100

  10. The Moon and the Outhouse There’s A Bad Moon On The Rise

  11. The Moon and the Outhouse There’s A Bathroom on the Right

  12. A Bathroom Rising 7000Hz 3300Hz 300Hz THERE’S A BAD MOON ON THE RI----------SETHERE’S A BATH-ROOM ON THE RI--------GHT

  13. A Bathroom Rising 7000Hz 3300Hz 300Hz THERE’S A BAD MOON ON THE RI----------SETHERE’S A BATH-ROOM ON THE RI--------GHT

  14. A Bathroom Rising 7000Hz 3300Hz 300Hz THERE’S A BAD MOON ON THE RI----------SETHERE’S A BATH-ROOM ON THE RI--------GHT

  15. Ten Reasons for HD Voice:You Can Understand that New Overseas Team • Add accented clip

  16. Ten Reasons for HD Voice:You Can Understand that New Overseas Team (you are here)

  17. Ten Reasons for HD Voice:You Can Understand that New Overseas Team (you are here)

  18. Ten Reasons for HD Voice:You Can Hear the Kids

  19. Ten Reasons for HD Voice:You Can Hear the Kids

  20. Ten Reasons for HD Voice: It’s Lots Easier • Get it the first time • More accurate • Fewer mistakes • Why decide between “missing it” and annoying them? • Can you speak up? • What did you say? • Can you get closer to the mic? • Is someone else talking? Can they stop talking? • Can somebody stop typing? • Can you move that fan farther away? • Who just said that?

  21. Ten Reasons for HD Voice: Save Your Energy for Dancing

  22. Ten Reasons for HD Voice: Save Your Energy for Dancing DOLPHIN? DAUPHIN?

  23. Ten Reasons for HD Voice: Save Your Energy for Dancing DOLPHIN? DAUPHIN?

  24. Ten Reasons for HD Voice: Like being there(er) Traditional Telephone Consonants Presence 300 - 3300 Hz 80 - 14,000 Hz Human Speech 300 14000 Hz 3500 100

  25. Ten Reasons for HD Voice: Enhance Emergency Abilities • Emergency audio is where HD Voice excels • Accented speech • Background noise • Talkers are far away • Everyone’s tired and under stress • Echoes and reverberation • There’s one chance to get it right

  26. Ten Reasons for HD Voice: Enhance Emergency Abilities

  27. Enhancing Demand: HD Voice is…Cool! • It’s “cool” • if you’re old • It’s “sick” • if you’re young • It’s “groovy” • if you’re so old you’re young again Vocabulary source: “How Not To Act Old,” c. 2009 Pamela Redmond Satran, HarperCollins Publishers

  28. Ten Reasons for HD Voice: “HD Is Too Expensive” is so yesterday • Do the cost-benefit analysis • Incremental Benefits • large and continued • Incremental Cost • Low and shrinking • Bandwidth increments are minimal to none • G.722 == G.711 with 2x the fidelity • Equivalent codecs down to low rates • Phone cost is minimal to none • Buying today? Gotta be HD Voice!

  29. Ten Reasons for HD Voice:Everybody’s Making It • Networks • France Telecom/Orange (2006) • Wireless Moldova trials • British Telecom • T-Mobile • Telecom Italia • Telstra • Korea Telecom • Hosted services: ZipDX, IP5280, Alteva, etc. • Verizon Business (2010) • Cablevision Systems Optimum Lightpath • Cox, Global Crossing, etc. (2010) • Endpoints • Polycom • AudioCodes • Cisco • Avaya • snom • Android Glass • Siemens • Cellphones mostly compatible

  30. Ten Reasons for HD Voice:Your Competitor Sounds Good.

  31. Ten Reasons for HD Voice:Your Competitor Sounds Good. You Don’t.

  32. Spread the Message! • Listen for opportunities • Direct communication and marketing • Indirect: Bring up HD Voice in TV shows, movies,

  33. THANK YOU!

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