1 / 2

Targeted brand ACCELERATION PLAN across email, post, online, print and in-store

Targeted brand ACCELERATION PLAN across email, post, online, print and in-store. 45,000 samples* distributed with 50p MONP coupon *Samples of 50ml emollient body wash. The Challenge.

phoebe
Télécharger la présentation

Targeted brand ACCELERATION PLAN across email, post, online, print and in-store

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Targeted brand ACCELERATION PLAN across email, post, online, print and in-store

  2. 45,000samples* distributed with 50p MONP coupon *Samples of 50ml emollient body wash The Challenge Mum & Me launched into the market in 2011 with stiff competition from the market leader Johnson & Johnson and cheaper own label products. They wanted to EDUCATE consumers on the benefits of their products and DRIVE SALES across the FULL MUM & ME RANGE Our Solution The Results Online Sampling saw coupon redemptions 50p CROSS COUPON offer on 250,000 bottles of CAREX HANDWASH A multi-channel ACCELERATION PROGRAMME. Designed to RAISE AWARENESS, ENCOURAGE TRIAL and DRIVE SALES amongst the Mum & Me audience across numerous platforms. Communicate the KEY MESSAGES to this audience from BUMP to BABY to NEW MUM. 6,136 CarexHandwash cross-coupon offer resulted in: 18,576redemptions (3.71%) Amplification Emollient 50ml sampling via post sent with coupon. 1,726 redeemed (3.84%) Direct Mail sent to 5,000 people on CMM database testing 50p vs £1 coupons Emails sent to 199,000 recipients with £1 printable coupon. 1,000 coupons claimed. FREE Baby Shampoo (worth £2.49) for every reader of Mother & Baby magazine.

More Related