what we can do for you Robin Norton
Why grasp – the difference We use marketing research and our business development experience to help you get a better grasp of what is important to your business. We then use this knowledge to help you grasp opportunities.
Why grasp – the benefits There are several key benefits to you in the way we work … • Expertise for best-value – We form a unique project team around every project we undertake • Implementation & commercial reality – Our principal has served as a “client side” Marketing Controller, working in multi-disciplinary teams and in a variety of markets • Objective – In-house, rounded, honest.
Services QUANTITATIVE analysis of continuous data (EPoS, Kantar, Nielsen, SIG, Dunnhumby, AIMIA) desk research (incl. trade channel information) store audits (price / PoS / off-shelf display) surveys (online, postal/paper-based, telephone, face-to-face) accompanied shops / focus groups / vox pops (including static & mobile eye-tracking capabilities) observation QUALITATIVE
Trade Channel Information • You can access a range of easy-to-use marketing lists through us to, much of this information is simply not available elsewhere. • Our lists include potential wholesale customers such as farm shops, delicatessens, independent off licence chains, forecourtsand caterers • As well as supplying the information, we can help you market and sell your products / services using it! • … we can also build databases from scratch and clean your existing information.
Project Management & Additional Skills In addition to our own in-house, full-service research and category management consultancy, we work closely with experienced associates in all of these areas: • Design– From local freelancers to structural specialists • Recipe development & nutrition • Planograming – Producing retail-ready planograms • In-store tasting – Hot/cold eating or just with the eyes! • Public Relations. If you have a specific need that is not listed here, we probably know someone good that can help us!
Our Principal - Robin Norton • Robin is a category management and business development expert. He has 15 years experience in the Grocery Industry. He has held permanent roles with Nielsen & Greencore and became a consultant in 2004. • Robin is a strategic thinker who is passionate about food & drink businesses. His work connects boardrooms with shoppers and helps businesses become more successful as a result. • He has worked with every major UK retailer- through their supply base - across brand and own label (and including brand licensing). • Robin has worked in chilled, ambient and frozen food. He has also worked with fresh food counters, foodservice, personal care, pharmaceuticals, household care and car care. • Robin has a Diploma in Management Studies, an MSc in Social Research and an MRS Certificate.
Examples of success • grasp managed Greencore’s launch Weight Watchers chilled meals, delivering annual turnover of GBP25m through the range to this OL dominated business. • grasp has helped major UK retailers with the development, range architecture & merchandising of: OL Free From, OL Organic Produce, “venture brands” and regional food & drink. • Most recently grasp has … • Helped Noble Foods launchhappy egg co. quiche, scotch eggs & deli fillers through brand licensing & shopper research • Transitioned Dr Oetker’s UK frozen business to a whole new category team • Developed a workshop to structure premium OL range refreshment for a major UK retailer.
In our clients’ words … “Thank you for carrying out the research at such short notice. I found it extremely thought-provoking." Commercial Director, Major Own Label Bakery
In our clients’ words … “This is really good! Exactly what I was after. It really honestly tells us what customers are thinking." Senior Buying Manager, Asda
In our clients’ words … “Thanks for all your efforts and commitment on this … [it] will add significant intelligence and insight to the business." Quorn Foods
In our clients’ words … “It was a great piece of voxpops … the video went down very well with [our customer] last week." Young’s Seafood
In our clients’ words … “You have been a life saver for the brand and category team and an absolute pleasure to work with … We really couldn’t have got through it without you." Marketing Manager, Multinational Frozen Food Brand
In our clients’ words … “It's probably been our most successful launch of a range ever in terms of retailer take up. And the products taste great.” Weight Watchers
In our clients’ words … “they were thoroughly impressed with the detail of the research … you are one of the best companies that they’ve used” Public Relations Agency, Multinational Ambient Food Brand
Thank you! Robin Norton Principal Director grasp business development ltd The Corner House, Harlow Oval, Harrogate HG2 0DR United Kingdom firstname.lastname@example.org www.grasp.org.uk 0794 112 9025 01423 544 942 f in