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Driving Your Brand Objectives

Paul Richards Racing. Driving Your Brand Objectives. Why NHRA?. Connection Points. Passionate and sponsor loyal fan base of 18.5 million avid NHRA fans in US

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Driving Your Brand Objectives

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  1. Paul Richards Racing Driving Your Brand Objectives

  2. Why NHRA? Connection Points • Passionate and sponsor loyal fan base of 18.5 million avid NHRA fans in US • Ability to create deeply engaging marketing platforms that generate brand awareness and integrate sponsors into the NHRA race experience through ownership of key assets • Strategically targets a young male audiencebut also has strong female appeal • Diverse and desirable fan base that provides sponsors the ability to reach a broad spectrum of demographics • Value proposition at the team/league level is second to none. Sponsorships are available at a more palatable price point for a sizable impact • Emotional branding with one of the most relatable and uniquely American connection points with consumers: speed, power and the American car culture • additional NHRA league information and demographics in appendix

  3. Brand Exposure Mix Your Brand

  4. The Opportunity • Partner with Paul Richards Racing Funny Car team • Promotional & Marketing Rights to our Drivers, Team, Cars & Facility • Primary Partner Branding on vehicle as well as on all team equipment, crew uniforms & driver fire suits • Business to Business support to leverage our key business relationships • Comprehensive Turn Key PR and Social Media campaign to support partnership & marketing objectives

  5. Funny Car Overview What is Funny Car? • Funny Car is a type of drag racing vehicle and a specific racing class in organized drag racing. • Similar to their Top Fuel counterparts but with a shorter wheelbase and the engine is in front of the driver • Carbon-fiber body that loosely resembles a production-based automobile • Cover the drag strip in 4 seconds and can exceed 315 mph • The first funny cars were built in the mid-1960s

  6. Dave Richards DRIVER: Paul Richards Racing • Age: 35 • Birthday: June 13, 1978 • Wife: Serena • Children: Leah (born September 24, 2013) • Hobbies: Drag racing, fishing, golf • Home town: Wellington, FL • College: Florida Atlantic University • Licensed in nitro Funny Car: January 20, 2013 • First race: Epping, NH - June, 2013 • Qualified for the field in his first attempt with a time of 4.455 seconds at 267.32 mph • Raced 16 time World Champion Funny Car icon John Force in the first round

  7. Your Car & Trailer Professional NHRA Funny Car & Trailer • Full car body wrapped with Your Brand and color scheme • Brand Reinforcement • New Product Launch/Introduction • Direct Marketing Channel • Call to action • Hospitality booth • Customize brand messaging for each race • Full trailer wrapped with Your Brand and color scheme • Car is transported by trailer all around North America to each race • View 2014 race schedule Here • Dimension of trailer: 53’ • Compare to billboard advertising • More impressions • Mobile

  8. Funny Car Example

  9. Transporter Example (53 ft.)

  10. PR & Social Media Thorough and Consistent Brand Exposure • Public Relations • Custom Tailored Program to Meet Your PR Objectives • Weekly Press Releases • Brand Relevant Stories & Industry Specific Coverage • Targeted Media • Internal Messaging to Employees • Social Media • Daily Updates on Twitter by Team & Drivers • Daily News Posts and Photo Uploads on Facebook by Team & Drivers • Emails to Employees from Drivers with Tune In Messages & Updates

  11. Media Exposure ESPN2 Coverage • Households average 791k per weekend broadcast with over 1mm viewers per Nielson Media Research 2012 -2013 & ESPN 2013 • Races broadcast same day with replay aired at night • 2013 NHRA Finals average Rating = .48 • Male 25-54: Avg. 621k viewers • 2013 NHRA Qualifying Average Rating = .33 • Male 25-54: Avg. 415,381 viewers • 2014 Schedule

  12. Sponsorship Packages • Full SeasonVaries by package • Includes 24 National Race Events • Primary SponsorshipVaries by package • As few as 1 race event • Includes all benefits and brand marketingopportunities as the Full Season Sponsorship Package • Associate SponsorshipVaries by package • As few as 1 race event • Includes all benefits and brand marketingopportunities as the Full Season Sponsorship Package

  13. Thank You Dave Richards Co-Owner & Driver Dave@PaulRichardsRacing.com 561.662.6678 Paul Richards Co-Owner Paul@PaulRichardsRacing.com 561.662.6320 We Welcome The Opportunity To Work Together Paul Richards Racing 13557 Barberry Drive Wellington, FL 33414

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