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Online Travel Market Insights: Trends and Figures (2023)

Explore the dynamics of the online travel market, where the global tourism and travel demand reaches $4.495 trillion. Personal travel comprises 47% at $2.104 trillion, while corporate travel accounts for $453.8 billion. With 25% of revenue from accommodations and 74% of online tourism purchases completed offline, understanding the patterns is crucial for industry players. The report includes data on average trips, average overnight stays of 12 days, and significant market players such as Expedia and Hotels.com, highlighting growth opportunities.

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Online Travel Market Insights: Trends and Figures (2023)

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  1. Sunan: Mehmet Ali AKARCA www.bookinturkey.com

  2. Koç Bilgi Grubu

  3. Koç Bilgi Grubu

  4. Koç Bilgi Grubu

  5. Online Seyahat

  6. Pazar Yeri • Toplam Turizm ve Seyahat Talebi • 4,495 USDTrilyon • Kişisel Turizm ve Seyahat • 2,104.1 USDTrilyon (47%) • Kurumsal Seyahat • 453.8 USDMilyar (10%) • Konaklama 25% • Büyük İşletmeler/KOBİ • 50/50 • Online turizm alışverişlerinin %74’ü ofisten yapılmaktadır. • Ortalama 7 seyahat • Geceleme ortalaması - 12 gün • Online kurumsal seyahat - US$ 38 Milyar(2003) Kaynak: Gartner Research

  7. Online Seyahat

  8. Online Seyahatin Tercih Sebepleri

  9. Ürün Segmentasyonu

  10. Online Seyahat Pazarının Dağılımı €m Expedia: $3.4 bn Hotels.com: $2.9 bn Travelocity : $1.3bnPriceline: $1 bn EuropeUS 22.6% percentage of overall travel market % 19.2% 16.0% 5.0-8.6% 14.0% 4.4-7.1% 10.6% 3.7-5.8% 5.8% 2.9-3.4% 2.0-2.3% 1.2% At 26 Feb 2002 Kaynak: E-Bookers Source: CSFB estimates; Forrester; PhoCusWright; Jupiter

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