1 / 17

Introduction to Cabela’s

/. Introduction to Cabela’s. 1961 founded by Richard Cabela (Sidney, NE) 1987 First retail store Mail-order catalogs: 50 states and 120 countries Nearly 40 retail locations in U.S. and Canada World leader provider: hunting, fishing, outdoor recreation merchandise $2.7 billion in annual

pierce
Télécharger la présentation

Introduction to Cabela’s

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. /

  2. Introduction to Cabela’s • 1961 founded by Richard Cabela (Sidney, NE) • 1987 First retail store • Mail-order catalogs: 50 states and 120 countries • Nearly 40 retail locations in U.S. and Canada • World leader provider: hunting, fishing, outdoor recreation merchandise • $2.7 billion in annual revenue

  3. Introduction cont. • #40 on Internet Retailers Top 500 list in 2012 • October 2012, Fusion Award for Mobile Convergence • Mobile App: Apple iOS & Droid • QR Code Scanner in-store and in the catalog • http://www.digby.com/localpoint-video

  4. SWOT Analysis • Strengths • Customer Service • Multiple Channels: Retail stores, catalogs, website • Weaknesses • Not enough stores • Dependence on raw materials • Vendors in China & Mexico • Increased import duties, tariffs, currency fluctuations

  5. SWOT cont. • Opportunities • Potential for online retailing • Increased internet sales 4.5% in 2011 • Social Networking • Addition of more retail stores • Only 3 of 39 stores in Canada • Outpost stores • Increase global presence

  6. SWOT Cont. • Threats • Economic slowdown • High unemployment rates: 8.9% in 2011 • Rising oil prices • Economic uncertainty • Fierce Competition • REI • The North Face • Big 5

  7. Sales Strategy • Online • User-friendly website cabelas.com • Shopping cart • Eliminates destination shopping • Delivery options • Offline • Indoor landscape • Personal shopping experience • Mail-catalog

  8. Competitors • REI Cooperative • 1938 founded in Seattle, WA • 11 million members, 125 stores, 31 states • $1.8 billion in annual revenue in 2011 • Jim Whittaker, former CEO • 1st American to summit Mt. Everest • 9,500 employees • Fortune Magazine’s Top 100 to work for since 1988

  9. Competitors cont. • The North Face • 1968 founded by Doug Tomkins and Kenneth Klopp • 1980 outerwear, skiwear, sleeping bags, tents • 2004 website introduced to deter counterfeiting • 40 retail locations, 18 in the U.K. • VF Corp (Parent Corp.) generated $9 billion in 2011 • $1.6 billion from The North Face alone

  10. Competitors cont. • Big 5 • 1955 founded by Robert Miller and Maurie & Harry Liff • 5 WWII army surplus stores • 400 locations in 12 states • 8,800 employees • $902 million in revenue in 2011 • Focus on mid-price point items

  11. Industry Analysis • Fierce competition • $646 billion in annual spending • Supports $6 million jobs • $80 billion in federal, state, and local tax revenue • Annual consumer spending • Snow sports: $53 billion • Internet access: $54 billion • MNEs vs SMEs • Large inventory vs specialty items

  12. Short-term Recommendations • Demographic Advertising • Outside the midwest • Health Awareness • Promote outdoor recreation • Website, retail stores, schools, hospitals • Corporate Social Responsibility • Global Adventures • Advertising campaigns and outdoor recreation

  13. Long-term Recommendations • Differentiate • Cabela’s brand represents 35% of merchandise revenue • Unique designs • Customer outreach • Collaboration with local businesses • Offer licensing agreements to carry specific items • Technology, Innovation, & Exploration • E-commerce and mobile app • New and improved gear

  14. Conclusion • Unique direct marketing plan • Increasing expansion • New outpost stores • Increasing CSR • Sustainable • Video games, Kiosks, Cabela’s TV, Mobile App

More Related