Campaign Planning Wildlands Training October 2017
GOALS OF THIS SESSION • Describe the campaign planning process from a movement building perspective. • Identify strategies for integrating movement and relationship building into strategic mobilization. • Constructively critique written campaign plans.
THEORY OF CHANGE A detailed description and illustration of how and why a desired change is expected to happen in a particular context. A pathway for success and change. • What will you win? • How will you win?
WHAT IS A CAMPAIGN PLANNING? • Engages stakeholders and partners • Iterative over time • Both narrative and written • Sequential
STAGES OF CAMPAIGN PLANNING Launch- come to the table with an idea and develop TOC Draft Plan- Roadmap to success Work Plans- Details of how it is all going to happen Track and Update- Constantly revisit the path you’re on
VALUES AND GOALS What are the beliefs and ideals that will guide the work of the campaign? 1. Goal for Environment 2. Specific Campaign Outcome 3. Interim Milestones
SECONDARY TARGETS Influencers: Governor, and county councils and public officials from local counties. Friends, club affliations, loyalties
MESSAGING • What does your target need to hear? • What will appeal to your target audience? • What will do the above and match your values? • Who is the best messenger? • Economic opportunity and risk • Regional pride and tradition of innovation
LESSONS LEARNED • Allow necessary time in work plan • Anticipate resistance • Embrace and take advantage of teaching/learning moments • Cannot bring everyone along on journey • Ensure opportunities for input are meaningful • Input does not automatically translate into support • Acknowledge organizational (and personal) privilege • Commitment to personal growth • Requires long-term thinking and vision
ON YOUR OWN (10 min): Review strategy, target, and tactics in campaign plan. Look for strengths and weaknesses. • IN SMALL GROUP (15 min): • Recruit a note-taker and reporter for your group. • Identify what works and why. • Identify what parts of the plan could be strengthened and how. • Identify one strategy to strengthen plan from movement building perspective. • Select one strength and one weakness to share with the group. • REPORT OUT (10 min) ASSESSING CAMPAIGN PLANS Campaign Planning and Implementation
ON YOUR OWN (5 min): Identify at least one strategy to strengthen your work plan from movement building perspective. Also, what resources do you need to feel better equipped to streamline equity into your work? • REPORT OUT (10 min) DEBRIEF Campaign Planning and Implementation