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Campaign Planning

Campaign Planning. Wildlands Training October 2017. GOALS OF THIS SESSION. Describe the campaign planning process from a movement building perspective.

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Campaign Planning

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  1. Campaign Planning Wildlands Training October 2017

  2. GOALS OF THIS SESSION • Describe the campaign planning process from a movement building perspective. • Identify strategies for integrating movement and relationship building into strategic mobilization. • Constructively critique written campaign plans.

  3. What is strategic thinking?

  4. THEORY OF CHANGE A detailed description and illustration of how and why a desired change is expected to happen in a particular context. A pathway for success and change. • What will you win? • How will you win?

  5. WHAT IS A CAMPAIGN PLANNING? • Engages stakeholders and partners • Iterative over time • Both narrative and written • Sequential

  6. STAGES OF CAMPAIGN PLANNING Launch- come to the table with an idea and develop TOC Draft Plan- Roadmap to success Work Plans- Details of how it is all going to happen Track and Update- Constantly revisit the path you’re on


  8. PARTNERSHIPS PARTNERSHIPS What does inclusive campaign planning look like?



  11. VALUES AND GOALS What are the beliefs and ideals that will guide the work of the campaign? 1. Goal for Environment 2. Specific Campaign Outcome 3. Interim Milestones

  12. PRIMARY TARGET US Representative Suzanne DelBene KUS Senator, Patty Murray

  13. SECONDARY TARGETS Influencers: Governor, and county councils and public officials from local counties. Friends, club affliations, loyalties

  14. TARGET AUDIENCE Who do you need to appeal to? Who has influence over the targets? Not necessarily ‘the choir’

  15. MESSAGING • What does your target need to hear? • What will appeal to your target audience? • What will do the above and match your values? • Who is the best messenger? • Economic opportunity and risk • Regional pride and tradition of innovation


  17. LESSONS LEARNED • Allow necessary time in work plan • Anticipate resistance • Embrace and take advantage of teaching/learning moments • Cannot bring everyone along on journey • Ensure opportunities for input are meaningful • Input does not automatically translate into support • Acknowledge organizational (and personal) privilege • Commitment to personal growth • Requires long-term thinking and vision

  18. Put it into action!

  19. ON YOUR OWN (10 min): Review strategy, target, and tactics in campaign plan. Look for strengths and weaknesses. • IN SMALL GROUP (15 min): • Recruit a note-taker and reporter for your group. • Identify what works and why. • Identify what parts of the plan could be strengthened and how. • Identify one strategy to strengthen plan from movement building perspective. • Select one strength and one weakness to share with the group. • REPORT OUT (10 min) ASSESSING CAMPAIGN PLANS Campaign Planning and Implementation

  20. ON YOUR OWN (5 min): Identify at least one strategy to strengthen your work plan from movement building perspective. Also, what resources do you need to feel better equipped to streamline equity into your work? • REPORT OUT (10 min) DEBRIEF Campaign Planning and Implementation

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