2. Leads Generation (CTA) First, calls to action are essential since they allow you to generate leads on your website.  Since you are trying to turn a simple visitor into a lead, you need to place CTAs that are meant to generate leads - that is, places that lead to landing pages and forms.  They have to meet in places that are known to attract a lot of new visitors. The most frequent place is certainly on your company's blog, whether at the end of an article, on the "side bar" or even in a banner.  To be successful, these CTAs must be visually catchy and convey the value to be received by clicking on it. Take the example below, which speaks of inspiration, experts in the field and (generous) quantity.

3. Contact Form (CTA) Once your visitor clicks on a CTA like the one explained in the first point, they should land on a landing page, which will contain an essential tool for their engagement, a contact form! These forms turn a stranger into known visitors. The more forms a prospect fills out that contain different fields, the more information you accumulate about them and the more you can send them content that is relevant to their situation, their needs and their progress in the buying cycle. Remember that a form button shouldn't just read, download. Why? To avoid scary bounce rates, visitors should be reminded of what they will get in return.  As shown in the example below, we speak of guide and possession, since we imply that by clicking, it becomes "our" guide.

4. Discover a service or a product When someone is browsing the pages of your services or products, you want to make their experience as easy as possible. After all, it's the letter that make you dollars.  So make these CTAs interesting by giving overviews of your product, or by putting in the background pictures in action that relate to your services. In the example below, the colors are interesting; we understand that this is a product that relates to several types of technology (cell, tablet and computer).  The main CTA is discovery, but it also allows you to request a demo for someone already interested in using it.

5. Sharing on social media (CTA) Share buttons on social platforms is must have CTA according to digital marketing experts, Toronto. They are easy to put, and especially important on all pages that relate to content that may be of interest to your visitor's community.  They are also buttons requiring little involvement from your visitors, leads and customers when they want to get involved with your brand. Be careful not to put them everywhere! You don't want it to be on pages where people give you their personal information. They will tend not to engage in it. Finally, what is very interesting about this type of CTA is that you can personalize them and adapt them to the tone normally associated with each of the platforms; more professional on Linkedin and friendly on Facebook

6. Promotion of events (CTA) Whether you want to create an event, online or in person, you will be looking for the highest attendance rate possible.  Digital Marketing Agency Torontosuggests a CTA to promote this type of action is always very relevant, either to increase visibility or to encourage the purchase of tickets online. All the more advantageous is that they can be placed all over the site, depending on the segment of customers you are interested in attracting.  Many events are also used to nurture customers, so you can encourage them to participate just as much by putting these CTAs on login pages, dashboards or places where they receive their invoices.

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