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Explore platform-based service products inspired by Myer and DeTore's JPIM article. Allagash, in partnership with LL Bean, offers Fedex services and innovative solutions. Grounded in platform thinking and the five principles, the reinsurance service architecture focuses on value addition through people, processes, and technology.
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Platform Based Service Products D. Sudharshan Based on Myer and DeTore, JPIM 18 (2001) 188-204
Allagash cot LL Bean Prices: Regular $45.00, Extra Large: $65.00
FedEx service solutions • Transportation vehicles • Web-enabled software for order tracking • Handheld PDA devices in the field • Etc.
FedEx service solutions • Good better and best in terms of • Package size and • arrival time
Five Principles of platform thinking • Common architectures spanning multiple products that are implemented with common subsystems and subsystem interfaces. • Nonmonolithic or modular approach to platform development • Platforms extend beyond technology to both markets and business models • Platforms are built on building blocks or “crown jewels” • Platform thinking is reflected in organizational structure
Grounding Principle for Service design • Build on the flow of knowledge and information (tangible and intangible) between service provider and user
Value addition through…. • People • Processes and • Technology
Reinsurance Service Architecture • The new service was to help build new products/services for their customers • The subsystems for the above are: • Opportunity seeking/identification • Solution development • Deal negotiation • Underwriting automation/consultation • Ongoing administration
Reinsurance Service Architecture • Built on Lincoln Re’s actuarial expertise • Financial resources as reinsurer • Direct mail and email brokerage capabilities gained through acquisition