A System to Measure, Communicate Sustain and Enhance HAL Value(s) Progress Report Doo Syen Kang Lori Langone Ed Mahoney

1. A System to Measure, Communicate Sustain and Enhance HAL Value(s) Progress Report Doo Syen Kang Lori Langone Ed Mahoney Dan Stynes

2. Why is CEDOT Necessary?

3. Matter of Relationshipsby Ben Cameron All of us who work in the professional not-for-profit arts arena probably wish that we didn't have to make the case for the arts. Unfortunately, that's not the way life is, at least these days. The not for profit sector by definition relies on charitable support: on average $.47 of every $1 in a theatre budget came from a contribution last year, not from the box office. And in a world where the clamor for charitable contributions has increased--where the competition is now the fire department, the school system, the AIDS clinic and more--we must be articulate about why supporting the arts is important--articulate, as often as not, to people who are not necessarily arts patrons or arts afficiandos.

7. The reason the economic arguments don’t make any difference is because 1) the arts cuts aren’t about money, and 2) they’re all about money. They aren’t about money because saving $5 million or $10 million or $20 million on an arts budget is a puny thing when you’re trying to close a deficit measuring in the billions. The arts are a good financial investment—and a cheap one, too, compared to many of the investments governments make. Proposing to eliminate arts funding isn’t about recapturing an extra few million that would have been spent on arts—it’s about making a statement: politicians demonstrating how serious they are about budget cuts. Douglas McLennan, ArtsJournal.com

8. By my estimation, a pure case for public funding of art for art’s sake hasn’t been made in more than a decade. By reducing arguments for art to economic impacts and by attaching art to laundry lists of social goods, art’s been undersold, stripped of inspiration, vision and, yes, wisdom. Playing art as economics forces you to play by economics’ rules. That means drawing bigger audiences every year. That means improving your financial situation each quarter. And it means that others will continue to run their equations of profit and loss even when you’d rather they not (like now). Art may be a great economic investment, but if it’s not an investment someone chooses to make, you’re out of luck. Sorry, just business. Douglas McLennan, ArtsJournal.com

9. Creating Value Russell Willis Taylor The economic arguments alone simply do not hold up. If they are a useful starting point for conversation, by all means we should use them. But they should never be the reason that we give for doing the work that we do. In addition, being prepared to discuss why the arts improve the quality of lives, why they create societal value, should not be a matter of whining or banging the drum. It should be part of the lexicon of every arts leader who wants to have a place at the civic table

10. Art for Arts Sake Alone and Strictly Economic Arguments are not Sufficient to Make the Case for Sustainable Enhancement In Arts, Heritage, Culture Art as an Engine For Economic Development Art for Art Sake Only A Diversity of Other Important Private & Public Values

11. Starting Point & Evolution of CEDOT

13. Arts, Heritage and Cultural Stakeholder Involvement Over the last year, there have been 59 CEDOT planning meetings  between MSU and HAL staff and 18 CEDOT public planning meetings convened by MSU/CARRS and HAL staff to engage representatives of Michigan's cultural sector, involving more than 150 participants CEDOT presentations have been made at 2 statewide conferences and at a national online e-conference involving state arts agencies representing 39 states.  

14. Arts, Heritage and Cultural Stakeholder Involvement Participating organizations included: ArtServe Michigan, Michigan Library Association, Michigan Association of Community Arts Agencies, Michigan Museums Association, Michigan Festivals and Events Association, The Henry Ford, Arts League of Michigan, Wayne State University Center for Art and Public Policy, Michigan Department of Education, State Historic Preservation Office, Michigan Historic Preservation Network, Michigan Council for Arts and Cultural Affairs, Lawrence Technological University, Michigan Humanities Council, National Assembly of State Arts Agencies, National Endowment for the Arts, National Conference of State Legislators and more.

15. 1.We need to enhance our capacity to assess feasibility and ROI of HAL facilities, programs and events. 2. We lack scientific assessments of the different values of HAL facilities, programs and events.

16. 3. We need to be able to simulate the additional value(s) of HAL facility and program enhancements and marketing 4. We need to recognize that HAL produces a variety of different values that are more or less important to different stakeholders; we must have the capacity to measure economic impacts and verify other value(s)!

17. 5. We must develop a positive, realistic and functional description of the value(s) of HAL! 6. We must engage and involve the HAL community – they must be partners in the development and use of the system! 7. It is important that the results enhance HAL entrepreneurship and community based leadership!

18. Performance Information Economic Impact Assessment Quality of Life Implications CEDOT CEDOT Stakeholder & Market Size & Characteristics Scientific Consistent Accessible Practical

20. ON-LINE ECONOMIC IMPACT ASESSMENT TOOL HAL PANELS SCIENTIFIC HAL CASE STUDIES EDUCATIONAL & LEADERSHIP COLLABORATION

21. CEDOT Requirements • RECOGNIZES AND EMBRACES HAL • DIVERSITY • Size and sophistication of organizations • Venues: arts, events, heritage • Different value(s) • 2. PRODUCES VALID AND RELIABLE INFORMATION NOT “FLUFF OR • POLITICALLY EXPEDIENT FABRICATIONS.”

22. 3. TIMELY AND RESPONSIVE • PRODUCES UP-TO-DATE INFORMATION ON A CONTINUING BASIS WITHOUT LONG DELAYS • 4. PRODUCES BOTH MACRO AND MICRO • RELEVANT AND USEFUL INFORMATION

23. 5. It can ADJUST and EVOLVE • HAL NEEDS • ISSUES • 6. IT PROVIDES ACTIONABLE INFORMATION • EDUCATION • MARKETINGS • INVESTMENTS

24. Great Lakes Arts, Culture & Heritage Participation Survey

25. Overview of Flow Art and Cultural Activities Specific Areas Arts Art Consumption Art Participation Professional Artists Prof. Artists Art Education Last Tourism Trip Attendance Art, Heritage & Culture Tourism Art Education Library Usage Tourism Libraries Historic Sites Membership, Volunteering and Donation Heritage Cultural Tourism Cultural trip

27. Some Preliminary Results Note: 7,000 Surveys were conducted between 11/17 – 11-21 Preliminary results will be added to the presentation

28. Comprehensive Knowledge & Understanding Panel Registration Socio-economics HAL Behaviors Segments Trip Profiles Destinations Routes Information Spending Satisfaction Special Issues Public Support Barriers Market Tests & Experiments Public Support Barriers

29. Panel Registration Socio-economics HAL Behaviors Segments Comprehensive Knowledge & Understanding Trip Profiles Destinations Routes Information Spending Satisfaction Special Issues Public Support Barriers Market Tests & Experiments Public Support Barriers Guidance Committee RFPs Special Requests

30. HAL VALUES

31. HAL PANELS HAL Value(s) HAL Facilities & Programs SCIENTIFIC HAL CASE STUDIES QL Comm Restoration Visual Pride • Scientific • Different Values • Different HAL • Programs • Retrievable XX XX Libraries Museums Events XX XX Theaters XX XX

32. Visitor Spending in Museum, Restaurant, Hotel Other Suppliers Wholesale Manufacturer Employees

33. EconomicImpact = USE * SPENDING * MULTIPLIER • Spending categories • In Museum • Lodging • Restaurant • Groceries • Gas & oil • Amusements • Sector Specific ratios/multipliers • Capture rate • Direct ratios • Multipliers • Visitor Segments • Locals • Day trips • Overnight • Motel • VFR • Camp, etc.