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Communicate The Value

THE VALUE DELIVERY SYSTEM IN ORGANIZATION. Traditional Physical Process Sequence. Make The Product. Sell The Product. Design Product. Procure. Make. Price. Sell. Advertise/ Promote. Distribute. Service. The Value Delivery Sequence. Choose The Value.

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Communicate The Value

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  1. THE VALUE DELIVERY SYSTEM IN ORGANIZATION Traditional Physical Process Sequence Make The Product Sell The Product Design Product Procure Make Price Sell Advertise/ Promote Distribute Service The Value Delivery Sequence Choose The Value Provide The Value Communicate The Value Customer Segmentation Market Selection Focus Value Positioning Product Develop- ment Service Develop- ment Pricing Sourcing Making Distributing Servicing Sales Force Sales Promotion Advertising MH 280405 el

  2. PRODUCT PRICE MARKET TARGET MARKET TARGET AUDIENCE INFLUENCING SPHERES PLACE PROMOTION MH 280405 el

  3. SETTING CHANGE CORE MARK-UP COST-PLUS COST TARGET FORMAL AUGMENTED ITEM LINE DISCRIMINATION DEMAND PRICE PRODUCT LEVEL OF AGGREGATION MIX COMPETITION LEVEL OF DEVELOPMENT GOING RATE PLC SELECTED BID MARKET STRUCTURE NPD TM STAGES SALES FORCE PERSONAL SELLING GROWTH INTRO MATURITY DECLINE EVENTS PUBLICITY NEWS VALUE STRUCTURE CHANNEL PROMOTION PLACE FLOW LOGISTIC CREATIVE ADVERTISING MEDIA INFORMATIVE ENVIRONMENT DESIGN ORGANIZATION CONSUMER SALES PROMOTION PERSUASIVE TRADE COMMUNICATION CASUAL STRUCTURE CONCEPT PROXIMITY MH 280405 el

  4. Kasus Iklan Group Dewa & FPI MH 280405 el

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